It took me 13 years to learn this lesson about blogging.

You’ve got a lot of things to do today so let’s get right to the point.

Your platform isn’t for you.

It’s not yours.

Your name might be on it. It might be your smiling headshot that folks see each day on your blog or your twitter profile, but the platform is not for you.

It’s for other people.

Readers, friends, family members, this is why we blog.

Not to get, but to give.

If you don’t share your platform, it will suffocate you.

I speak not from theory but from experience. I used to think my platform was mine. I got lost in things like New York Times bestseller lists and affirmation and attention.

I only got a tiny scrap of fame but it was enough to teach me that it hollows you out, it doesn’t fill you up. And it’s incredibly addictive.

But then I learned that my platform is not for me.

It’s for others.

Like Terry.

She’s a survivor of addiction and trafficking. She’s also the barista at Thistle Farms in Nashville, an amazing non-profit in Nashville. They offer a two year residential program to help woman like Terry have a second chance.


There are over 100 women on the waiting list to get into Thistle Farms. That’s not OK with me. Although I might not have a ton of money or a solution to all of the world’s problems, I do have a platform. That’s why I made this video:


I hope you’ll buy a candle and help me light the way home for women still on the street. I hope you’ll buy 10 candles and give them out as Christmas gifts because they smell like Christmas trees and who doesn’t love that?

I hope you’ll retweet this post like crazy, put it on Facebook and use your platform for someone who doesn’t have one.

It’s going to be pretty amazing when we sell 5,000 candles and help Thistle Farms change the world.

Don’t miss the chance to be part of this experience!


  • KSRADIOgirl
    Posted at 08:07h, 13 October Reply

    WOWEE Jon!! This is amazing!! Thank you for bringing Thistle Farms to our attention!!! They are doing great things!! I will share your video on our website!

  • Michael Staskiewicz
    Posted at 08:13h, 13 October Reply

    Thanks for this message Jon. Happy to support Thistle Farms. You’re a good man.

  • Daniel Decker
    Posted at 08:13h, 13 October Reply

    Just picked up 2 for gifts. #ChristmasIsComing

  • Brandi
    Posted at 10:59h, 13 October Reply

    I feel a stirring to share about this cause on my blog also. My husband and I first learned about this when we watched the A The Path Appears documentary on PBS.

    May I link back to your post and video on my post for tomorrow to help spread it?

  • Whitney Wagner
    Posted at 13:06h, 13 October Reply

    So true that your blog isn’t for you!

    And I love what you do with your blog to help other people. I can’t wait until I can get to the point where I can touch a lot of lives like that. 🙂

  • Laura Harris
    Posted at 15:01h, 13 October Reply

    Awesome awesome awesome. Not only are you helping Thistle Farms, but you’re teaching people like me to wake and smell the coffee regarding our platforms. I wake up each morning thinking about what I need to do to build my blog. Now I realize that there is a massive world out there full of people and organizations who deserve more recognition and support from platform builders like me.

  • Michelle Guerrero Phillips
    Posted at 18:49h, 13 October Reply

    I absolutely love you and what you do, Jon Acuff (of course in the most, professional, platonic, Christian side hug, brotherly way, of course) Thanks for consistently inspiring me to pursue my dreams and God given gifts. You’re pretty dang amazing.

  • Karen
    Posted at 11:22h, 14 October Reply

    Thanks for giving us the opportunity to share in this way!

  • Adam
    Posted at 08:58h, 15 October Reply

    Absolutely love this. So many others need to hear this about their “platforms…”

  • Todd
    Posted at 12:11h, 19 October Reply

    Great Post Jon. I think you saved me 13 years of knowledge right here. Thanks for an insightful Post!!!!

  • Toluluope
    Posted at 10:02h, 20 October Reply

    Thanks for sharing some of the things you have learnt over thirteen years. I totally agree with you “your platform is not for you but for others”, there is nothing like helping others to become better and inform them positively. Thanks for getting the word out on the Thistle farms, great job Jon

  • Y.S. Stephen
    Posted at 10:49h, 22 October Reply

    An important, but difficult lesson to master. Thanks doe sharing.

  • Dickson Beckson
    Posted at 16:40h, 31 October Reply

    Are you sick? Have you been battling with strange and funny illnesses? Are you in a situation whereby the doctors have done necessary tests and said there isn’t anything wrong with you? … These were all my stories until I met with a total cure for them all… His name is Dr. Payo Shalo says my mom… I was almost at the point of death. It was that serious that I was just placed on life support even as the doctors didn’t know what was wrong with me. My mom just came to my hospital bed one morning and said she had found a solution to all of my sufferings (because that was what I referred to the situation I was in then)… She said she was going through the internet and she came across some testimonies of how some people who had similar cases as mine were all cured off their illnesses through the power of this voodoo man. Without hesitation, I told her to contact the man, Which she did and she went on with the procedures as instructed her by this voodoo man (these procedures, I wasn’t aware of because I was in a really bad shape then, And whenever I asked my mom she would say I shouldn’t bother myself about that…that it was something she could handle). Not to bore you readers with too much of my story, in seven days from that day my mom told me about the voodoo man, I was cured off this killer disease that was at the verge of taking my life. Want to share your testimony like me? Contact the voodoo man on his direct email address… payospiritsshalospells’’AT’’yahoo’’DOT’’com (rewrite the email in its right form)… I AM NOW A HAPPY AND HEALTHY YOUNG MAN ONCE AGAIN…THANKS TO DR. PAYO SHALO

  • Corey Jones
    Posted at 11:20h, 06 November Reply

    Great post that is full of wisdom and thank you for recommending Thistle Farms! I purchased a gift for my wife and she will love what the gift stands for!

Post A Comment