Roughly 100,000 people will see this.

About 22,000 of those people will open it via email or read it via the blog.

About 750 of those people will click on the link to learn more about the 30 Days of Hustle.

About 100 of those people will sign up for my 30 Day Video Course that helps with goal setting.

That means, out of 100,000 people, 100 will respond or 0.1%.

When we think about our businesses, we dream about reaching everyone. When you ask a young author, “Who is your book for?” they often reply, “Everyone!” We tend to think biggest is best and 0.1% feels a bit like a failure.

I think it’s perfect.

What you are creating is not for everyone.

What you are creating is for a very small amount of people, but when you find the right ones, they will LOVE what you are going to do.

The masses like things, your tribe will love things.

They will know they are special. They will speak the same language you do and laugh at your weirdo sense of humor and go on the same adventures you do.

Your 0.1% will chase dreams right alongside you.

Rick Theule is part of my 0.1%. How do I know? Because after he did the first round of the 30 Days of Hustle, he signed up for the All Access Coaching round. He’s up for anything and believes that his dream will only get better through deliberate practice. When he signed up, my assistant Ashley immediately texted me and said, “Rick is in!” We both cheered because the bat signal had worked! Rick was along for the ride.

He’s my people.

Marni Arnold is too.

David Mike is as well.

Don’t get down if you can’t reach everybody. I can’t either.

But you’re not supposed to.

Stop trying to make 100% of people support your dream, find a few who do and give them 100%.

And, if you’re part of my 0.1%, don’t miss the last 30 Days of Hustle of the year. If you’ve got a goal you want to work on, like growing a business, getting in shape or writing a book, join the party.

It won’t be the same without you.