If that headline intrigued you and you thought, “I bet it’s goshawks, authors never talk about goshawks,” you’re wrong. I talk about goshawks constantly. I’d go so far as to say “Goshawks are the queso of birds of prey.”
No, what authors never talk about is why someone pre-ordering your book is so important.
It’s actually pretty simple though, because when you pre-order a book, you tell booksellers that they should order more of that book.
Stores, especially online, can’t afford to carry a ton of copies of every book ever written. Can you imagine how big the shelves would be? (My estimate is that you would need a goshawk to retrieve books from the upper shelves.)
It doesn’t matter if you’ve hit the New York Times list before, have cool spiky hair that went out of style in 2009 or live in Nashville, stores will only order a few copies of your book. Then when your book comes out and your seven friends order a copy, the book is instantly out of stock. As a reader, you think, “How amazing, that book is already out of stock! I bet that author is crying tears of joy and wiping away the tears with hundred dollar bills.”
We’re not, we’re just crying. We only sold seven copies. Plus, nothing kills a book launch like the phrase, “Out of stock, available in 3-4 weeks.”
One of my good friends watched the status of his book online change from “pre-release” to “out of stock” at midnight on the release day.
When you pre-order though, retailers take note and think, “Wait a second, people pre-ordered this book. We better stock up!” That means the book gets on more shelves and is able to help more people, in more places launch Do Over moments.
If you were thinking of buying Do Over later, I would strongly encourage you to pre-order it today. I think it’s the best thing I’ve ever written and whether you want to make a bad job good, a good job great or a great job awesome, the toolkit inside it will really help you!
As I mentioned, not only will I send you 5 great pre-order bonuses if you buy early (including a preview edition of the whole book), but more than that, I will be forever indebted to your help.
So here’s to pre-orders! Here’s to goshawks! Here’s to stores that carry your book! Here’s to helping people around the world have a Do Over!