Last Wednesday, I told you that studying advertising is one of the best ways to understand what culture cares about. And then I promptly did nothing to help you do that.

I am awesome that way.

That changes today.

Goin forward, I am going to have a column type thing called “sADurday.”

On Saturdays I will post a brilliant ad and the lesson to be learned from it. Without further adieu, here is the first one!

Client: Snickers

Agency: TBWA\Chiat\Day\New York

Headline: It’s what you would want.

The message you shouldn’t miss: As kids we all made promises to ourselves. From candy choices to who we want to be when we grow up, it’s powerful to reconnect people to those promises.

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