For the last 18 years I’ve been helping hundreds of thousands of people and companies like Bose, Microsoft, Home Depot, and Comedy Central. Along the way I’ve learned that even though we like to talk a lot about hustle, there’s still a lot of confusion about what hustle really is.

Hustle isn’t an excuse to become a workaholic or roll over people. As it turns out, it’s not a flavor of Axe Body Spray, either. (Though Pulse, Instinct, and Hot Fever are, in case you were wondering.)

Hustle is an act of focus, not frenzy. It’s an act of addition, but also subtraction. It’s about focusing on what matters the most, in the right way.

That’s why I’m so excited about a new video series I’m doing called The 3 Rules of Hustle. In it I’m going to separate fact from fiction about what it means to really work on your dream. Check out this quick video I put together to tell you what the 3 rules are, and why they’re so important.

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The video series is free, but you’ll need to sign up to get access to them because I won’t be posting them on my blog. There’s also a surprise guest who will be joining me for the series, but you’ll have to watch the video to see who it is.

I created the 3 Rules of Hustle video series because the truth about hustle is this: hustle is the fuel for the things we work on. And if you use it the right way and apply it to the right things, you get to be more awesome, more often.

The best part is, when you sign up you’ll get access to video #1 immediately.

I can’t wait to see what dream, goal or project you apply the 3 rules of hustle to!