I used to write radio commercials for a laser hair removal company.

The key is to just constantly threaten that, “bathing suit season is right around the corner.”

I wrote ads for The Home Depot, Bose and Staples.

I wrote video scripts and instructional copy for online calculators.

I wrote poems and billboards.

I wrote blog posts and tweets and eventually books.

Along the way, I learned a few things.

It’s time to share them.

Not everyone who reads my blog is a writer. If you are or want to be though, check out “The Writer’s List.”

The concept is simple. Once a week, I’m going to share something to help you be a better writer. Some weeks that will mean a trick I learned about editing. Some weeks I will share a secret about selling your work.

The list will be numbered and today you can get the first idea, “Editing is everything.’

Writers, let’s talk.

Sign up here.