Dear fear, Monday must have been awful for you. You had an entire month to convince me my blogging days were over. You had weeks and weeks to tell me it would never work again. You asked me question after question these last few days.

Halloween 11 years ago, I learned the best idea about parenting before I even had kids. Before I was writing books about enjoying your career like Do Over, I used to work for Bose. They are a company in Massachusetts that makes amazing stereos and headphones. One of the markets we would try to sell to is college graduates. We wanted  the 23-year old who got their first real check to buy one of our stereos but we had a problem.

The town I grew up in had a population of about 20,000 people. This year 30,000 people will unfollow me on Twitter. That means 30,000 people will choose to not follow me any longer. The number is actually about 36,000 but I subtracted 6,000 for bots. (I like to pretend that bots online look like the maid from the Jetsons. Don’t judge me.)

One of the things people tell me often about my book Start is that they like the subtitle. If you haven’t seen it before, the subtitle is, “Punch fear in the face, escape average and do work that matters.” How did we come up with it? How do you create your own subtitle for a non-fiction book you’re writing? How do you avoid the common mistakes that can hurt this process? Here are 8 tips to writing a killer subtitle:

Whenever you chase a dream, people are quick to point out, “You’ll never make money doing that.” Or whenever you choose a major in college that people don’t understand. Or when you quit your job to do something new and unusual. You’ll hear doubt which I am sure Avicii, a 23-year-old DJ, heard countless times.

Sign up for all of Jon’s ideas in your inbox!

Yes! Send Me Jon’s New Blog Ideas

Get All of Jon's New Ideas!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit