It only looks like I’m dying in this photo because I am.

A few days ago I ran the Nashville half marathon.

My wife Jenny took this photo above the crowd 100 yards before I crossed the finish line.


Although I look graceful and full of life, as if you took the wind-like sounds Yanni makes with his piano and transformed them into a human, I was dying inside. Here are the thoughts that went through my head during the last two miles:

1. I hate running so much.
2. Why would anyone ever do this on purpose? Running is for escaping not enjoying.
3. Even while running I can’t help but alliterate.
4. I wish I never signed up for this stupid thing. I paid money for this experience.
5. That sign with Steve Harvey’s face at mile 2 that said, “You only have 1 mile left!” was funny. I see what you did there sign guy.
6. Jogging by people who are calmly drinking coffee while cheering me on kind of makes me want to punch them in the face because I wish I was calmly drinking coffee instead of doing this stupid thing.
7. I have “mouthy knees.” That’s a great name for a punk band, but I wish they would stop talking to me while I was running. I know, you’re sore. I know you’re tired. Shut up.
8. I’m probably going to run out of Eminem songs before I finish.
9. If I was taller this would be so much easier, my gait is garbage. Maybe I’ll hit an early 40s growth spurt. I hope that’s a thing.
10. I can’t wait to tell my friends in the 30 Days of Hustle about this.

The first 9 might be silly, but that last thought is definitely the weirdest.

Throughout the race, I kept thinking about everyone in the 30 Days of Hustle. Why? Because in January, I told everyone in that private community that I was going to finish the half marathon in under 2 hours. My personal record was 2:06, but I felt like I could break it this time.

When Jenny took that photo I was sprinting. I was running as fast as I could across the finish line. I had one final push left in me.

I checked my time after the race and this is what it said:


I hit my goal by 9 seconds!

That last bit of crazy person sprinting mattered.

But more than that, having friends who dared me to train mattered the most.

It’s taken me about 40 years to learn this, but here’s what I know now:

Goals you chase together always go better.

It’s easier to hit your goals when you have a community of people supporting you.

It’s more fun to hustle on goals with other people.

You save time and grind and frustration when people give you encouragement.

Crossfit works because community works. They didn’t invent new weights or exercises or equipment. They simply tapped into the unbelievable power of community.

The best part is that it’s not too late to knock out your goals in 2016.

For the first time ever I’m launching a round of the 30 Days of Hustle Challenge in May. It begins on May 9th, and registration is only open until Friday night.

The 30 Days of Hustle Challenge is a 30-Day Video Course. In addition to an 8,000 word workbook with activities, 30 daily videos and the 30DOH worksheet, you get an invitation to a private Facebook community.

You get to join hundreds of other people from around the world that aren’t settling for average. You’ll meet people writing books, starting businesses, decluttering their homes, losing weight, finding jobs and chasing dreams.

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Since the beginning of the year over 3,000 people just like you have been going through the 30 Days of Hustle Challenge and have been accomplishing amazing things. The private Facebook community is thriving and the response to the brand new videos I made has been great!

Do what 15,000 other people have done over the past two years and go through the 30 Days of Hustle Challenge. Better yet, pass along the registration link and sign up with a friend!

Too many times we regret in December and we hope in January, and in between we lose sight of our goals. Not this year. This year is going to be awesome because this May we’ll head into the summer with momentum and purpose. Sign up today and join us!

To eliminate any risk, there’s a 30 day money back guarantee. If you don’t absolutely love the course, just email me and I’ll refund your money with no questions asked. (I hate when people make their refund policies more difficult than that.)

Don’t believe the lie that you can only crush goals in January. May is the new January.

(Note: Registration closes on Friday night. Don’t miss it!)

  • jen
    Posted at 14:10h, 02 May Reply

    I laughed and cried reading this! I’m in this time around. I don’t know what to hustle on but I want to support your work, your positive message, your passion. Nice kick getting those 9 seconds!!

  • Rob
    Posted at 16:18h, 02 May Reply

    I’m waiting and hoping you will throw in the ‘adult age coloring book’ to your bonuses… ha
    Actually my last ‘coach’ charged me 13K and he didn’t even talk to me with encouragement every day…I may have to go ahead and get this.

  • Jax
    Posted at 16:31h, 02 May Reply

    Running a half is amazing. I have that on my bucketlist. A relative has run a few marathons. I’m not sure I even care to do that. But I’m sure having a tribe of folks around you both encouraging you and keeping you accountable is key to accomplishing your goals. I’m considering going through it.

    15,000 have gone through it? At over $100 a piece that’s pretty nice gross there!! But that’s your hustle paying off, right? Congrats. You’re an inspiration.

  • Sheina Renée
    Posted at 21:34h, 02 May Reply

    I was in the very first 30 DOH group when it was in it’s “experimental/free” stage. I know it’s improved since then and has more content so I signed up to DO OVER my 30 DOH which I am not sure I ever got through the first time. I’m looking forward to this a lot.

  • Danny Kofke
    Posted at 10:09h, 03 May Reply

    Congratulations on breaking the 2-hour mark! I had a similar goal a few years ago in the Savannah Half-Marathon and did it in 1:59:14. Had a final mile spurt with a little help from Marky Mark and The Funky Bunch. Couldn’t help what song came on but didn’t want to take the time to change it so powered on with Good Vibrartions:)

  • Jennifer Fenske
    Posted at 15:24h, 03 May Reply

    Congrats on beating your goal! My husband is a competitive runner here in Denver, so I am very familiar with the chilled out crowd watchers holding coffee….that’s me! I rock that look. But I admire everyone who runs.

  • Gisele
    Posted at 08:36h, 04 May Reply

    Jon, you’re an inspiration! I mean that in the most respectful way, and not as a cliche, because you are achieving amazing results by setting your sights on your goals and working towards them, and you inspire others along the way. (I enjoyed meeting you at Barnes and Noble, Lancaster, in September; YL Team Oil Love.) Thank you for motivating me to write down my goals so achieving them becomes reality. Congratulations on achieving your goal of finishing in under 2 hours!

  • Brian Bell
    Posted at 20:44h, 10 May Reply

    Great job hitting your goal Jon!!!!

  • Austin Bonds
    Posted at 20:11h, 11 May Reply

    Well done Jon. As an avid runner north of Atlanta and someone who has run many races in Atlanta, I know that Nashville can be just as difficult from an elevation standpoint. The hills are plentiful. Your form is solid in this picture though – pushing with that final kick facilitates better form as you’re eager to finally cross the line.

    I’m one of those people who run for the sheer enjoyment of the sport, though every run is not glorious. Some are a bust, but I wait for the next day to try again. Running is not my area to hustle in though – it’s writing. And as a reader of your site, I’m being more intentional about setting aside time to write and chase down my goals. Again – well done.

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