Today is January 1st if You Want it to Be

Every day is January 1st if you want it to be.

There is no magic in January 1st.

The day itself is just a placeholder on a calendar.

But for some reason we think it’s the only time change can start.

We launch diets and businesses and new books and new dreams thinking that’s the perfect day to launch a Do Over.

And then we get to February. The momentum of the new year has long worn off and we think we have missed our moment to really shine.

But what if today could be January 1st?

What if everyday could be January 1st?

What if you and I were bigger than a day written on a calendar?

I have already failed at perfection for this year. The streaks I started in January have sputtered a bit. I haven’t run in a week due to a cold, books I promised to read sit quietly on shelves shaming me, pants stretching queso begs me to ignore healthier snack choices.

In years gone by, this is when I would have quit. Once the bubble of perfection is burst I tend to think, “Why bother anymore? If it can’t be perfect I might has well not do it at all.”

But perfection is a poison not a potion. It always promises things it cannot deliver.

What if you aimed for finished not perfect?

That’s what I’m doing this year.

I’m not going to give up just because it’s no longer January 1st and the promise of perfection has already escaped me.

I’m done with perfect. I’m done with New Year’s Resolutions confined to the month of January.

I worked with 10,000 people last year on the 30 Days of Hustle. I watched them lose thousands of pounds (collectively, not individually; that would be bananas). I watched them build businesses. I get the books they wrote in the mail.

Sometimes I have a hard time believing change is possible. There’s sooooo much fluff online about rosy sunrises, effortless passive income and turning a frown upside down as an instant solution to your problems. (Some of this I have contributed to at times.)

But, having seen what thousands of people accomplished when they went through the 30 Days of Hustle and having met hundreds of them at meetups, I’m a believer in the power of a Do Over.

I took the content of the 30 Days of Hustle and turned it into an eBook. Trying to manage 30 days of thousands of emails was a mess and the design of the original program was non-existent. I hired a graphic designer, I hired an editor, I hustled on the content, and I love how it came out. (Here’s a peek.)


Someday, I might sell it, but for now, it’s a resource you get for free when you pre-order Do Over.

And here’s what I’m going to do.

I declare that March 1 is the new January 1st. I think you and I and the wildly supportive 30 Days of Hustle Facebook group should launch a Do Over next week.

Did you know that when you get the 30 Days of Hustle eBook you get an invite to the private Facebook group? I’m talking about 11,000 of the most encouraging people you’ve ever met cheering you on each day.

If you’re in, if you’re done with thinking change is only something that happens in January, join me and few thousand new friends.

There are only 2 Steps. 1) Pre-Order Do Over today and then 2) Fill out this form. You’ll get the free copy of the 30 Days of Hustle eBook and an invite to the private Facebook group.

Step 1: Pre-Order Do Over from any of these fine retailers

Step 2: Fill out this form.

Starting March 1, we’ll all go through the 30 Days of Hustle content day by day in the private Facebook group.

Perfection is dumb. Finished is awesome.

It’s time to hustle!

  • Mike Bryan
    Posted at 06:13h, 23 February Reply

    Thanks for the post Jon, the last time I checked only God was perfect, and none of us humans are God. So let’s stop trying for perfection and strive for what we can give as our best.

  • David Mike
    Posted at 06:23h, 23 February Reply

    If you haven’t pre-ordered Do Over yet, what are you waiting for? Get it now! I have also been in the FB group since it started and the encouragement, resources and inspiration are unreal. If there is something you’ve always wanted to do, someone there already has and will help you get to, where you want to be. Buy the book, do the 30 day challenge, join the group, succeed. You won’t regret it. You don’t have to be great to start, but you have to start to be great.

  • Gina Horkey
    Posted at 07:13h, 23 February Reply

    You’re right! The hustle group and your material have motivated me to completely reinvent my career – thanks for that. And thanks for the push to order your book today:-) Filling out the form now!

  • Kate Johns
    Posted at 07:37h, 23 February Reply

    As a writer, perfection is a must, but perfection can’t hold you back to live your dreams.

  • Floretta Kelley
    Posted at 09:22h, 23 February Reply

    I ordered from Barnes and Noble for my nook.

  • Krithika Rangarajan
    Posted at 11:45h, 23 February Reply

    Thank you!!

    Jan 1 is another Valentine’s Day: a marketing scam that is executed to perfection! 😉

    You can DO OVER every minute! Life offers all of us a beautiful opportunity to start over at any moment – why are we so obsessed with special days and special benchmarks! Let’s do, be and give our best every minute! 😀

    Thank you #HUGS


  • Adam Martin
    Posted at 12:53h, 23 February Reply

    What a great thing to bring up! I think a lot of people think they need to wait until next year to start something. Why not start today 🙂

  • Larry
    Posted at 23:39h, 23 February Reply

    wow what a great post! Starting over is always an option…so many people miss that. But after you’ve failed a few times you begin to realize that at some point you better start over! I’m gonna get this book. Thanks for the encouragement!

  • Kathy Taylor
    Posted at 19:56h, 25 February Reply

    A friend just told me about your blog because she admires yours and she was encouraging me to start my blog (which I keep procrastinating about). I’m a graphic designer by trade, an entrepreneur wife by day and a sleepy mother of three by night! I would love to learn more about Do Over. How do I get on your mailing list?

  • Brad Hov
    Posted at 08:34h, 27 February Reply

    thanks for the encouraging article – I pre-ordered Do Over and started reading the e-edition. The 30 days of hustle and 10 day do over challenges that came with the pre-order are practical tools to put into action your goals. I’ve pushed forward on my goals and it has been an encouragement to see the progress made.

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