Everything is a classroom.

I talk to cab drivers.

I read menus at restaurants to grow my vocabulary.

I ask people I respect what books they are reading.


Because everything is a classroom if you look at it the right way. Every moment, every experience, every person is an invitation to learn something new.

A cab driver this week told me he’s one year away from finishing his law degree. He said his some of the friends he immigrated with are satisfied with $200 a week jobs because they only live their lives one week at a time. He said he’s desperate to teach them how to plan two years out at a time so that they can see why putting in two years of hard work can pay dividends for years to come.

At a restaurant the other night I noticed they had “Sea Bream” listed as an option. Is that a plant? A fish? A type of crab? Made up words hipsters use to confuse people from the suburbs? I looked it up. Turns out it’s a fish. Next time I write something that requires an obscure animal reference I’m going to use “Sea Bream.” (I’ve been overusing Komodo dragon lately.)

Smart people read smart books. I want to be smart. So when I have the opportunity to talk with smart people, I ask what they’re reading. And then I actually read it.

People sometimes act like when they graduate they’re done with learning, but that’s not true. Every opportunity is a classroom.

Your diploma is the start of your education not the end.

Every moment has some big of learning hidden in it, if you’ll just change your perspective.

Case in point, the Do Over book launch team (UPDATE: the book launch team has been closed, get the book here!)

Think you’ll ever need to launch an idea?

Maybe you won’t write a book or sell an album or a piece of art or a photograph, but is there the chance that at some point in your life, you’ll launch an idea?

Is it possible that you’ll need to know how to creatively share something with an audience? Will you need to learn how to break through the clutter of the Internet? Will you need to discover how to create, clear compelling messages that help spread the impact of the things you care about?

If the answer is yes, you should join the CSI Do Over book launch team. (UPDATE: the book launch team has been closed, get the book here!)

Will it be fun? Definitely. Look at the baller logo Bryan Allain created for it. (CSI stands for Connections, Skills and Ideas, the things the team will be working on as we launch Do Over.)


But more than just fun, it’s going to be a learning experience. It’s a chance for you and I to learn how to share an idea with the world from an amazing teacher – Penguin Publishers. They’re one of the greatest publishers of all time and they’ve been giving me a master’s degree is launching ideas.

If you want to write a book someday you should definitely join the launch team. Work your butt off. Take notes. Go to school! And when you launch your book later do everything I did, but only better!

But if you’re not going to launch a book, this might still be a learning opportunity you’ll love. You’d be surprised what you can learn when you see the world for what it is, a massive classroom.

Click here to join the Do Over CSI team.

(UPDATE: the book launch team has been closed, get the book here!)

  • David Mike
    Posted at 05:44h, 27 February Reply

    Since I teach in a Cosmetology School, this really resonated with me. I constantly am telling my students that once they are out of the classroom and on the clinic, learning doesn’t end. Every client is a class. Keep learning because when you stop learning then you die. Maybe not physically but stagnation is not living. I am already on the CSI team and glad. You have taught me so much over the past year and a half through your journey, that mine has been all the richer. Thanks for the opportunity!

  • Steve Tessler
    Posted at 06:40h, 27 February Reply

    “Seek wisdom daily”. This is what I read in a book and has stuck with me since. This post on the world is one big classroom is correct.

    I’ve always asked questions and have sought wisdom in many ways. From my time in the Navy till now working at the USPS.

    Love the fact you are so open to teach all of us to expand out thinking and realize that if we just START and we can all achieve something great and if we have to we can all have a Do Over!!

    Thank you for letting me be a part of the CSI: Do Over Team.

  • William
    Posted at 07:44h, 27 February Reply

    The learning process never stops unless you have zero ambition to do anything of significance in life.
    Even if it’s just talking to people much like the example you gave with the cab driver.

  • Nick
    Posted at 09:26h, 27 February Reply

    Great stuff, as usual, Jon. Your post reminded me of a comic I read earlier this week.


  • Krithika Rangarajan
    Posted at 12:26h, 27 February Reply

    I will join any club that you are spearheading, Mr Acuff 😉

    I have been bombarded by messages about being a lifelong learner today! I guess the Universe is gently nudging me to be more open minded and wide-eyed – like a curious child who finds a treasure in every moment.

    Thank you #HUGS

  • KC
    Posted at 12:53h, 27 February Reply

    Love the concept that our diploma is only the beginning of our education. As someone with an MBA this rings true. I’ve learned more since finishing a masters program than I ever did from a textbook.

    Books, blogs, podcasts, and online self-paced coursework is the education of the future. Or more accurately, the present.

  • Donna Woolam
    Posted at 14:24h, 27 February Reply

    Hi Jon,
    I’m a new reader of your blog. I enjoy the simple, direct way you speak to us, your audience.
    I believe it is incredible how you are creating such a powerful community (tribe) around you. Great to watch. Great to learn from.
    One of my favorite quotes from who knows who is, “Learners are earners.” Your post shows that beautifully.
    All the best!

  • Nick Pavlidis
    Posted at 15:21h, 27 February Reply

    I totally agree with this. I probably spend more time studying the moves of my mentors – how they run their businesses – than the messages they share. I love watching people I respect build businesses and look very intentionally at what they’re doing to learn from the best.

    Joined your launch team a while back and am looking forward to both helping you launch, and learning advanced book launch ninjary from Sensei Acuff!

  • Bryan Allain
    Posted at 17:48h, 27 February Reply

    Bryan Allain makes amazing images with his hack photoshop skills.

  • Yamilet Arroyo
    Posted at 08:20h, 03 March Reply

    What a powerful post! Every line, every statement spoke to me in a deep special way. I needed to read this. As a former teacher now instructional coach I want to continue learning and growing my community of learners. Thank You Jon!

  • Tyler
    Posted at 09:00h, 03 March Reply

    This is so good. Being intentional with every moment of my day was a resolution I had almost forgotten. Thanks for the reminder, Jon!

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