The most delightful thing you’ll see this year. (WestJet Christmas.)

A company could spend $2 million on a Super Bowl ad that is forgotten before the game ends. Or they could create magic like this.

Watch it and enjoy the brilliance of WestJet Christmas.

133 Comments
  • Jeremy Albright
    Posted at 23:30h, 09 December Reply

    WOW! The is pretty AWESOME!

    • Sharon
      Posted at 11:25h, 10 December Reply

      One of the most amazing CHRISTmas gifts a mere mortal has ever given. Thank you, WestJet, for the reminder of the gift of unselfish and sacrificial giving!!

      • Suzy
        Posted at 07:59h, 11 December Reply

        Amen! This is true Spirit of the Christmas Season.

    • Diane F
      Posted at 18:01h, 11 December Reply

      Just what this crazy world needs in these hard times to see… joy… thank you WestJet!

  • Mitchell
    Posted at 23:31h, 09 December Reply

    That was one of the coolest things ever!

  • Jared
    Posted at 23:33h, 09 December Reply

    A Bob Goff-esque caper for sure!

    • Dara
      Posted at 00:17h, 10 December Reply

      I totally agree!!

    • Laura Crosby
      Posted at 07:34h, 10 December Reply

      Yes!!! Awesome!

    • lisa h.
      Posted at 10:49h, 10 December Reply

      I totally agree. Is Bob Goff actually Santa Claus??? hmmm….
      This was an awesome start to my morning!

    • Jen
      Posted at 12:05h, 10 December Reply

      Bob Goff is one of my modern day heroes. This caper was indeed incredible.

    • Michelle
      Posted at 19:28h, 10 December Reply

      Yes, indeed a Bob Goff- like surprise!!

  • Candace Altagracia
    Posted at 23:34h, 09 December Reply

    That was a tear jerker before bed!!! Wow! Thanks for sharing Jon : )

    • Linda White
      Posted at 10:59h, 20 December Reply

      This was beyond beautiful!!! May God bless all that had a hand in making everyone believe in Santa once again!!!

  • Carlos
    Posted at 23:34h, 09 December Reply

    Only in Canada. Americans aren’t that nice. 😉

    • Emily Carlton
      Posted at 23:37h, 09 December Reply

      Sad trombone. Yeah… we don’t even get peanuts and they got a car! 🙂

      • Lori Stevens
        Posted at 16:01h, 10 December Reply

        God Bless you Emily. I will say a special prayer for you and your family for A wonderfully Merry Christmas.

    • Nice American
      Posted at 10:48h, 10 December Reply

      What a warm, friendly “nice” statement! 🙁 Now go out and say something friendly to somebody and redeem yourself!!! (“Nice” starts with you) 🙂

    • John
      Posted at 20:00h, 10 December Reply

      You are so right. Oh wait, let me check per capita donations to charity and other facts….
      https://www.cafonline.org/PDF/WorldGivingIndex2013_1374AWEB.pdf
      Now that we look at facts, I see you’re wrong. lol, Merry Chirstmas and BTW, congrats to Canada on being #2!

      “The United States is ranked first in this year’s World Giving Index (Table 1), reclaiming a position it previously held in 2011. Its score of 61% is the highest on record.”

    • Jonny
      Posted at 07:12h, 11 December Reply

      Nice begins with you Carlos…spread the message…

  • Jason
    Posted at 23:35h, 09 December Reply

    Absolutely brilliant marketing… The buzz around this campaign will absolutely be worth the investment and work they put into pulling it off. If anybody ask me what I want for Christmas I will definitely mention something expensive just in case……

    • Lori
      Posted at 06:45h, 10 December Reply

      What a fabulous way to experience the holiday and market your company to build return customers !!! I know if that happened to me, I would not fly any other airline! Kudos to WestJet!

  • Jeff Rose
    Posted at 23:35h, 09 December Reply

    Lesson learned: When Santa asks what you want for Christmas, don’t say socks and underwear. 🙂

    • Andrea
      Posted at 23:45h, 09 December Reply

      So true! LOL!

    • Ken DV
      Posted at 02:00h, 10 December Reply

      If you see the bloopers video, another lady asks for socks and Santa replies “You’ll wish you asked for a big-screen TV”.

    • Chris Mathews
      Posted at 10:01h, 10 December Reply

      But what if that’s all I really need?

    • Lori Stevens
      Posted at 16:02h, 10 December Reply

      Smile!!

  • Emily Carlton
    Posted at 23:36h, 09 December Reply

    No way! That is spectacular. I love generosity!

  • Twyla
    Posted at 23:38h, 09 December Reply

    Made me cry…

  • Jessica
    Posted at 23:47h, 09 December Reply

    This. Is. AWESOME!

  • Ronne Rock
    Posted at 00:04h, 10 December Reply

    Holy dang. *reaches for Kleenex*

  • Dara
    Posted at 00:18h, 10 December Reply

    This is amazing!

  • Lindsay
    Posted at 00:24h, 10 December Reply

    Made me cry. Thanks for sharing.

  • Janine Doyle
    Posted at 00:27h, 10 December Reply

    Thanks for sharing, it was so moving it made me cry.

  • Abigail
    Posted at 01:05h, 10 December Reply

    Bet the guy who asked for the warm scarf regrets that..

  • Ross
    Posted at 01:08h, 10 December Reply

    Dear Santa,

    I wanna be Canadian for Christmas.

  • Rallyfan
    Posted at 02:26h, 10 December Reply

    Brilliant strategy. I bet they have those customers for life.

  • Nick
    Posted at 04:22h, 10 December Reply

    This is very similar to what happened to me on a flight a couple of ago. Except instead of Santa there was “customer service” and instead of gifts there was “losing my luggage and giving me a $50 credit on a future flight.”

    This is way too awesome.

  • neville
    Posted at 04:32h, 10 December Reply

    Awonderful piece of generous Marketing.

  • Diana
    Posted at 05:02h, 10 December Reply

    This is great!!!!! Thanks for posting!

  • Sarah Quezada
    Posted at 05:15h, 10 December Reply

    That brought tears. Unexpected, lavish generosity is just beautiful to watch!

  • M H
    Posted at 05:16h, 10 December Reply

    I’ve seen it twice this morning and have cried both times! Wonderful!

  • Heathet
    Posted at 05:20h, 10 December Reply

    WOW. ….pretty awesome.

  • Sharideth Smith
    Posted at 05:48h, 10 December Reply

    This made me cry, Jon. I don’t like crying, Jon.

  • Kelli
    Posted at 06:14h, 10 December Reply

    Oh, the poor guy who asked for socks and underwear! I hope he didn’t see the big screen being delivered…

  • Pablo
    Posted at 06:16h, 10 December Reply

    Remember to ask big. Wow. That was awesome.

  • David Mike
    Posted at 06:26h, 10 December Reply

    That was ridiculous. Way to go above and beyond!

  • Becky P
    Posted at 06:31h, 10 December Reply

    Brilliant. Amazing marketing. Found myself tearing up!

    • Steve
      Posted at 09:54h, 10 December Reply

      Who ever thought that up did a great job. I’ll definitely remember WestJet.

  • Barb
    Posted at 06:31h, 10 December Reply

    Jon, I watched this morning before I put on my makeup. Good thing. Cried like a baby! Thanks for sharing!

    • Claire
      Posted at 06:52h, 10 December Reply

      Ditto Barb! I was ballin’ like a baby! Disaster! That video was just so great!

  • Robert Wolff
    Posted at 07:08h, 10 December Reply

    This is not about asking for something nice (big) or promoting themselves as an airline for more market share. This is about listening and meeting expectations. I applaud their efforts and am truly inspired by their creativity and generosity. The reason the tears are flowing is that this is so rare today. We are all capable of random acts of kindness if we dig deep within ourselves.

    • Michele
      Posted at 06:01h, 11 December Reply

      well said! totally agree!

  • Sharon Ciraulo
    Posted at 07:13h, 10 December Reply

    I wonder if anyone asked for their mortgage to be paid…

  • Paul Walker
    Posted at 07:33h, 10 December Reply

    A round of applause to WestJet! A beautiful video!

    • Sofie Kellogg
      Posted at 22:07h, 10 December Reply

      Agree….So awesome, unbelievable. Thanks for posting.

  • Andrew
    Posted at 07:40h, 10 December Reply

    I’m sorry to say that I let my cynicism get the better of me at first, but this represents the best of corporate America in a world that is full of cynicism. Merry Christmas!

    Of course, I went back to watch the “bloopers” reel and people did ask for new cars, diamond rings, etc. but the look on those children’s faces when they got toys and electronics… it’s not about the gifts themselves, its about the spirit of Christmas and the spirit of giving.

    • sbgob
      Posted at 09:02h, 10 December Reply

      I’m right there with you… I wanted to be cynical, and I wanted to say that this is just glorifying today’s consumerism. However, in the end, it was a generous act of just pure kindness, plain and simple. It’s so rare these days.

    • Allison
      Posted at 09:20h, 10 December Reply

      …except it isn’t corporate America – WestJet is Canadian. Another reason for me to be proud of my compatriots! 🙂

  • Eileen
    Posted at 07:57h, 10 December Reply

    Ok NOW I’m crying! Too cool.

  • Matt McWilliams
    Posted at 08:04h, 10 December Reply

    Apparently Papa Smurf is Santa. Just sayin’ that stood out.

    • Jon Stolpe
      Posted at 11:23h, 10 December Reply

      Great observation, Matt. 🙂

  • Samantha
    Posted at 08:19h, 10 December Reply

    Ok, so, how do we get Canada involved in our healthcare reform? 🙂 Loved it!

  • Jeff Bevan
    Posted at 08:24h, 10 December Reply

    That was an awesome video!

  • Holly
    Posted at 08:31h, 10 December Reply

    Tears. So fantastic!!! Love Does WestJet!!

  • Suzannah
    Posted at 08:34h, 10 December Reply

    YES!!! ….you’re right! – delightful and soo brilliant.

  • Sandy
    Posted at 08:39h, 10 December Reply

    So incredible. I found myself just smiling as I watched it a second time with my family. A real class act. Congrats.

  • Mary
    Posted at 08:47h, 10 December Reply

    Faith in humanity = restored.

    Now if you’ll excuse me, I must have got tinsel in my eye or something…

  • Eric
    Posted at 09:06h, 10 December Reply

    That is AWESOME!!! I don’t know what else to say.

  • Rachel Atwell
    Posted at 09:09h, 10 December Reply

    I just cried! Love this!

  • Kayla
    Posted at 09:14h, 10 December Reply

    I would have asked Santa to finish funding our adoptions:) https://www.adopttogether.org/00712

  • Tracie
    Posted at 09:16h, 10 December Reply

    “Miracles do happen when we all work as one!” VERY cool!

  • Stacie
    Posted at 09:27h, 10 December Reply

    Thank you, Jon, for sharing this video. Wonderful!!!!

  • jill mulholland
    Posted at 09:40h, 10 December Reply

    I enjoyed watching this and then I started thinking. All these people are white, all of them can afford a plane ticket. So it is like a big superbowl add but one that people will remember and promotes West Jet. I wish they had spent the money on people in need.

    • Theresa
      Posted at 18:00h, 10 December Reply

      Wow. Not a Jesus Juke…a Charity Juke, maybe?

      Definition: When someone does something nice for someone else, and the criticism follows that it should have been done for someone else more needy or wasn’t a big enough gift, even though the person giving the critique doesn’t have a clue what else this company or person may have done for other people. Basically stems from jealousy that they weren’t the ones to receive the charity, I’m guessing.

      I picked out a child from the Angel tree. Should I have checked to make sure they weren’t white and had never had a vacation first? Just checking for next year. Want to make sure that you pre-approve of my giving.

  • Kathy U
    Posted at 09:40h, 10 December Reply

    Completely effective because now I’ll be sure to check out WestJet for flights! I’ll always have a little hope they’ll give me a gift.

  • Beth
    Posted at 09:41h, 10 December Reply

    Thanks a lot! Now I’m crying!

  • Susan
    Posted at 09:49h, 10 December Reply

    I don’t think I have ever cried because of a YouTube video-until I watched this one. Wow, this is amazing!!!!

  • Glenna Rains
    Posted at 09:50h, 10 December Reply

    How wonderful!!…………I love that they gave to these people and not to just a TV commercial; that is truly the Christmas spirit and such a surprise.

  • Ben
    Posted at 09:51h, 10 December Reply

    The rich get richer. Thanks for the reminder.

  • Patricia
    Posted at 09:56h, 10 December Reply

    How fun! (Content marketing at it’s finest WestJet!) I’ll bet underwear guy wished he had dreamed bigger : )

    • Andrea
      Posted at 00:33h, 12 December Reply

      I feel sorry for all of you who believe that behind every positive act there’s a motive of greed.
      Is there something wrong that this story had many “winners”, and that includes the airline Santa?
      A comment such as yours is so typical of the pseudo intellectuals on the LEFT! Get over yourself, Patricia.

  • Michael
    Posted at 09:59h, 10 December Reply

    Jon – Thanks for reminding of the great people and companies in this world.!!! AWESOME.!!!

  • Blue
    Posted at 10:04h, 10 December Reply

    WONDERFUL! AMAZING! Thank you so much for creating and sharing the magic! XOXO

  • Matt
    Posted at 10:25h, 10 December Reply

    That was so amazing. If we could do anything to say thank you it would to fly west jet I know I’m going home to upstate New York this April I will see if West jet can get me home Well done

  • Cynlouannsue
    Posted at 10:38h, 10 December Reply

    This was the best ever! I hope everyone sees it!

    • Bennie
      Posted at 10:53h, 10 December Reply

      I am a true believer of paying it forward~~~ Merry Christmas~~~ the looks On the a faces was a true blessing~~~

  • Sarah Thomas
    Posted at 10:46h, 10 December Reply

    Brilliant marketing but more importantly – generous and kind. Way to go.

  • Cindy
    Posted at 10:46h, 10 December Reply

    It truly is a season of love!

  • Jennifer Arman
    Posted at 10:49h, 10 December Reply

    That is amazing! I was crying most of the way through. Love the kid who received the Android tablet!

  • Todd
    Posted at 10:54h, 10 December Reply

    To those complaining about “the rich get richer” or “should have given to those in need instead”… this video was about giving back to their customers. Plain and simple. If you want to know about WestJet’s charity efforts, have a look at this page: http://www.westjet.com/guest/en/about/community-investment/index.shtml

    • Ben
      Posted at 11:45h, 10 December Reply

      Great. But, taking this at face value, you’re giving to people who already have everything. That is certainly something to brag about.

  • Jon Stolpe
    Posted at 11:22h, 10 December Reply

    Wow! This is so cool! Thanks for sharing, Jon.

  • Chelle'
    Posted at 11:36h, 10 December Reply

    Thanks for making me cry at work…

  • chelle ching
    Posted at 11:55h, 10 December Reply

    With all the needs in MY LIFE, regarding those I love… I have to say stumbling across this on Facebook just now, brightened my day… It was so fulfilling watching the faces; not only of those on the ‘disbelief’ end of the receiving. but the busy workers who were the ‘hands on’ part of the giving ! Yes, it is truly what Christmas is about, the gift of giving, from a true and genuine heart. I live in Hawaii… would love to see my family for the holidays (dad is 85), but can’t afford it… nor have I heard of WestJet until now… but I will never give up on miracles from above… Merry Christmas to all, and thank you for sharing this !!!

  • Earlene Butcher
    Posted at 12:20h, 10 December Reply

    That is the absolute greatest. Best idea and the company will never be forgotten by a long shot. Couldn’t have been better advertising and kind giving.

  • Jean
    Posted at 12:26h, 10 December Reply

    Wow! What an amazing thing to do!

  • Rudy
    Posted at 12:35h, 10 December Reply

    LOVE IT, LOVE IT, LOVE IT!!! It is truly amazing AND inspiring how much human generosity can touch one’s heart. Way to go, WestJet! Totally awesome.

  • mary abboud
    Posted at 12:52h, 10 December Reply

    What an awesome way to give back to their customers. Could not believe the negative and unkind remarks people made..this is supposed to be the season of joy and love. The gifts were a pleasant bonus! Merry Christmas to all. Go practice random acts of kindness. Will give you joy as well.

  • Ivalee
    Posted at 12:58h, 10 December Reply

    Brought a early joyful tear to my eyes. The gift of gifting is seeing the joy on your loved ones faces when they open that present they had hoped to get for Christmas. You were able to do it for so many, so unexpectedly. Have a Merry Christmas. You are already blessed. >;)

  • Paul Pennington
    Posted at 13:11h, 10 December Reply

    Got caught crying at work…not good. Thank you for passing this on…this shows the difference between normal and AWESOME. We’re going to take this and make it happen here at work next year!

  • Knut Hoelstad
    Posted at 14:43h, 10 December Reply

    Wow how wonderful. I can only give everyone a FREE portal to a global happiness movement to make your life a happier one! But I am still paying it forward. Tis the season, enjoy! Will you help spread happiness?

    Happyknut.mylivehappy.com

  • Lyndsay
    Posted at 15:10h, 10 December Reply

    So proud of this little western Canadian start up company that could, and then DID! Westjet has been an amazing airline from day one. Their commitment to their clients is unsurpassed in Canada (and elsewhere!). I am so fortunate for them to be my primary air carrier. This video is just a bigger version of their consistent approach to customers. For me this consistency makes all the difference between this being a PR stunt, or it being an expression of their deeply held values! LOVE THEM

    • Shari Ann
      Posted at 12:13h, 13 December Reply

      I never heard of WestJet before, but this is exactly what I got from the commercial. A company willing (and creative) enough to orchestrate something like this has got to have a solid and outstanding customer service attitude. Otherwise the entire thing would be a bad joke. Only a company that truly cares about both its employees and its customers would be able to do this.

      Did they use it for marketing? Yes, because they ARE a business. If they weren’t a successful business they wouldn’t have had the money nor the opportunity to be this generous to their customers.

      And now I know of WestJet, and you can bet I’ll be looking for an opportunity to fly with them in the future.

  • Kristina G
    Posted at 15:12h, 10 December Reply

    I think this is great! This is a sure way to spread the gift of giving!
    MERRY CHRISTMAS WORLD! ❤️

  • Pam
    Posted at 16:25h, 10 December Reply

    Oh my goodness! That was awesome and so generous of WestJet. Walmart et.al, could take a lesson……… Thank you for sharing!

  • Jeanne
    Posted at 16:41h, 10 December Reply

    I do not wish for me. Thankful for the reminder to be generous beyond imagination. I can share from what I have too. We all have enough to share .

  • Suzie
    Posted at 17:46h, 10 December Reply

    Giving is not only contagious, Its what Christmas is really all about. God gave his son Jesus, so that we might have eternal life. I hope you make this an annual event. Thanks WestJet!

  • Jamie Lapeyrolerie
    Posted at 17:54h, 10 December Reply

    This is fantastic! They could have come up with any creative way to get there name out there, but instead they choose to be generous to people and inspire others to do the same! I was totally crying and if I’m ever flying in Canada, WestJet it is!

  • Theresa
    Posted at 18:01h, 10 December Reply

    This was wonderful! Unexpected gifts are the best type of gifts!

  • Lucienne Morin
    Posted at 18:09h, 10 December Reply

    OMG….This is ABSOLUTLY AMAZING!!! It Brought tears to watch everyone face with so much joy that is soooo needed in our times and life is so hard financially for so many!!! I THANK YOU WEST JET and PARTICIPANTS WHO GAVE AWAY ALL THESW GIFTS FOR DOING THIS BEAUTIFUL THING!!! You have truly moved me & I have travelled with you a few times and believe me!!! My future trips are guarantied to be with you if I can help it!!! CONGRADULATIONS WEST JET!!! <3

  • Stella
    Posted at 20:41h, 10 December Reply

    Wonderful to see the. Spirit of Christmas in action. Blessing abound when we give to others.

  • Sheryl Johnson
    Posted at 20:44h, 10 December Reply

    That was so neat. What a great PR move on the company’s part as more people will be talking about them now than if they’d spent $2 million on an ad PLUS look how many people they made happy – not only the customers but think of how fun it must have been for the employees to have been a part of that – great for company morale.

  • Sheldon
    Posted at 21:10h, 10 December Reply

    This is why we all need to be REAL when asked “What do you want?”. Leave that “all I want is socks and underwear” at home! LOL!

  • Sofie Kellogg
    Posted at 22:14h, 10 December Reply

    So refreshing to see there is still generosity and caring people inspite of all the negative stuff that is being imposed on We The People.

  • Pam S
    Posted at 22:46h, 10 December Reply

    Wow. Just wow! Mus have been fun for their employees too!

  • Casey
    Posted at 23:50h, 10 December Reply

    I work for Westjet. I’ve gotta tell you… this wasn’t a gimmick. I’ve only been at Westjet a short time, but the culture is amazing. They are all about their guests and having fun. What a fun place to work!

    • Shari Ann
      Posted at 12:15h, 13 December Reply

      You are very fortunate to work for a healthy, happy company. Enjoy it and learn all you can from their example!

  • David
    Posted at 09:05h, 11 December Reply

    Wow. That was too cool. Well done, West Jet.

  • Bruce in Seattle
    Posted at 12:56h, 11 December Reply

    It’s too bad American carriers (like United, American Airlines, Delta, etc.) don’t even have a clue how to treat hard working customers. You give us those wonderful FREE peanuts. You know they’re on Santa’s NAUGHTY LIST. Don’t be too surprised when you find FREE lumps of coal in your stockings.

    Awesome Campaign WestJet. You’re NOT on Santa’s naughty list.

  • Jenny @ Stuff I Love
    Posted at 14:37h, 11 December Reply

    That’s amazing. When I first saw the big box I thought “Tiffany box!”

  • Na
    Posted at 18:07h, 11 December Reply

    Awesome! Go WestJet…keep spreading the joy! I was moved to tears.

  • Caroline
    Posted at 18:32h, 11 December Reply

    This is truly inspiring! Happy Holidays to all 🙂

    Wish other companies cared about their customers like this! Something that may have cost so little to a huge company like WestJet goes a long way!

    Love it!

  • Jason Weakley
    Posted at 22:07h, 11 December Reply

    That’s really VERY COOL!

  • Andrea
    Posted at 00:14h, 12 December Reply

    An amazing story that should be enjoyed by everyone! We all need more stories about the goodness in the world.
    To all of you PROGRESSIVES ……What do you think about this Christmas Magic being provided by a CORPORATION?

  • Christy
    Posted at 08:15h, 12 December Reply

    The best Christmas commercial for the holiday, I don’t know where West Jet , but truly fantastic job.

  • Jan
    Posted at 11:06h, 12 December Reply

    Dearest WestJet, you’ve made my heart sing!!! Knowing you had the thought to do this – and actually did it! – is a holiday gift to ME! This is the true joy of having abundance… sharing it. Thank you for this delight. I love this, and I love you!!! I promise to fly your airline any chance I get!!!

    May all this joy be returned to you ten-fold! xoxoxoxo

  • Arlene Medemblik
    Posted at 19:33h, 12 December Reply

    Wow!! What a great idea! West Jet is the best!! The BEST and friendliest airline around. Thank you for your generosity!! Merry Christmas

  • Carolyn
    Posted at 10:21h, 13 December Reply

    Beautiful—Lesson to be learned—-if Santa asks you what you WANT just TELL him and don’t ever say what you NEED or you will get socks and slippers. Happy Holidays to all.

  • Ann Bowron
    Posted at 20:02h, 13 December Reply

    WOW! Made me shed a few tears, It was amazing to watch such generousity by one of our Canadian airlines and the looks on some of their faces, Priceless! Way to go WestJet! Be Proud! Merry Christmas!

  • Dorenda Halteman
    Posted at 09:18h, 15 December Reply

    WOW!! Brilliant Marketing!! It made me cry!

  • Lynn
    Posted at 04:22h, 17 December Reply

    What a wonderful thing to do the true meaning of Christmas
    merry Christmas to all I would like lo be able to be
    Part of this wonder ful time such joy

  • Pat Machado
    Posted at 10:41h, 07 January Reply

    I deliver WestJet planes at Boeing. They are one of our best airlines!

  • Candy
    Posted at 06:47h, 04 February Reply

    Dear Westjet,
    That was the coolest thing I’ve seen. I want to be like you. Makin people smile is awesome! Give your marketing peeps a raise.

Post A Comment

Sign up for all of Jon’s ideas in your inbox!

Yes! Send Me Jon’s New Blog Ideas

Get All of Jon's New Ideas!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit