Don’t do boring. Or, my new business cards.

Recently, I had to get new business cards. Other than my name, all of my information on my old cards was no longer valid.

There are a thousand different business card designs. I used to have moo cards, which are awesome. I’ve done traditional cards a few dozen times, mostly for businesses I started that never happened. Before URLs existed, getting a business card used to be the first thing I did with each new idea. I’ve tried just about anything.

I was close to getting a boring card this go round, but Jenny reminded me, “We don’t do boring.”

So instead, we came up with this card:


Someone on Pinterest had a similar design.

Then my friend Mike Foster came out of designer retirement and did one last business card. We’ve been good friends for 5 years and his favor meant a lot to me. (He immediately quit again after making these so he could focus on his amazing organization People of the Second Chance.)

The result is a 3 x 5, letter pressed, super thick, super awesome library card.

It’s the size of an iPhone and there are a few lines for me to add new books.

I can write my number on it if someone needs it or even longer notes on the back.

And above all, it won’t be thrown away by whoever I give it to.

Why? Because it isn’t boring.

Boring is temporary.

Boring has a short shelf life.

Boring dies a quick death.


Awesome kicks around for a long time. (And maybe even becomes a bookmark!)

Today you will have countless chances to be boring.


Choose awesome.

What’s a decision you’ve recently made that wasn’t boring?

  • Becky Castle Miller
    Posted at 07:47h, 22 November Reply

    Having a fourth child. She’s pretty awesome, and not boring.

    • Becky Castle Miller
      Posted at 07:52h, 22 November Reply

      (And I don’t mean that as any sort of Parent Juke. Pretty much all I’m doing these days is feeding a baby and sleeping when I can…remembering that kids are awesome helps me feel better about not hustling on my dreaming and building right now.)

      • JB
        Posted at 10:32h, 22 November Reply

        Becky! Haven’t seen or heard from you in AGES! Like you, my kids take priority over my side business! If I get 10 clients in a year, I am happy. I don’t book 2 weekends in a row because, well, my kids hate it when I am not home on a Saturday!

    • Judith
      Posted at 08:01h, 22 November Reply

      That is awesome! And it sounds like you are doing plenty of hustling right now, but on a different dream. On a dream that involves building your family and making an important contribution through being an #awesome mama. You, my friend, are doing extremely important work right now…

  • Becca
    Posted at 07:48h, 22 November Reply

    Love them! And I love that they’re a little larger than “normal.”

  • Andrea Saffle
    Posted at 07:49h, 22 November Reply

    LOVE these Jon! You guys are awesome! That would definitely stick out to me!

  • David Bouchard
    Posted at 07:50h, 22 November Reply

    Wow, as a librarian’s son and a book lover, these cards really appeal to me. I love how it’s simple but not boring. The texture and imprint look very interesting, too. If you could get a bottle of “old book” smell and spritz each of them, it would complete the total sensory experience.

    • Becky Castle Miller
      Posted at 07:51h, 22 November Reply

      Jon’s developing a line of cologne to sell over at Stuff Christians Like. I think one of them is “Old Hymnal.” He could spray the extra stock on his business cards.

  • Rodney Eason
    Posted at 07:55h, 22 November Reply

    Started a new job at a start-up garden on the coast of Maine. Moved our entire family to a small town on the Maine coast. Bought an 1880’s farmhouse on a saltwater river.
    Oh, and just signed up for my first half-marathon in 6 years. I’m all in.
    By the way, I want one of your cards. You should get a card catalog for your trunk. Pull those bad boys out.

  • Josh Hostetler
    Posted at 07:55h, 22 November Reply


    I think you’ll appreciate this guy’s resume. I’d say he’s going to get hired!


    • Lauren Phelps
      Posted at 09:15h, 22 November Reply

      WOW – that’s so cool!

    • May Bohon
      Posted at 11:42h, 22 November Reply

      SO cool, Josh!!! 🙂

    • Craig
      Posted at 17:07h, 22 November Reply

      That is truly AWESOME!!!

    • Vicky Cox
      Posted at 23:51h, 22 November Reply

      OK, that was fun!

  • Michael Buckingham
    Posted at 08:00h, 22 November Reply

    Very nice. And so true, boring cards get tossed I’m working on a new card that envelopes both Holy Cow and my new role as a pastor…found a fun idea.

    A bonus for yours is that by the time my youngest grows up and sees your card it’ll be a piece of history; from back when we all had library cards.

  • Angela Standafer
    Posted at 08:00h, 22 November Reply

    To answer the call of a somewhat obscure (although not to those in the know), yet very poignant and humorous writer. He asked me and a bunch of my new friends to be a community and do life together. You might have heard of him.

    Because of answering that call, I have so many ideas percolating in my brain, I’m not sure which to choose. So I’m on a journey of discovery, which includes volunteering 10 weeks in the next year in 10 different states, finding new outlets for my musician heart, and pretty much being #alltheawesome.

    • Jon Acuff
      Posted at 10:18h, 22 November Reply

      I love it Angela!

  • Tammy Helfrich
    Posted at 08:08h, 22 November Reply

    Love this, Jon. Thanks for always pushing us to disrupt normal.

  • Melissa
    Posted at 08:11h, 22 November Reply

    Those are SO AWESOME!!!!

  • Tina Cline
    Posted at 08:21h, 22 November Reply

    As a librarian, those cards make my heart sing. As a reader, your writing makes my dreams soar…both equally wonderful things. 🙂

  • Tif Smith
    Posted at 08:38h, 22 November Reply

    Who letterpress printed your cards? I wish it had been me! *cries*

    • Jon Acuff
      Posted at 10:18h, 22 November Reply

      I didn’t know you were an option Tif. Where are you out of?

  • Melissa
    Posted at 08:58h, 22 November Reply

    When I got my business cards printed this time >> I make free printables- it’s my passion <<
    I choose 9 different prints to use for my business cards- Fun part is people want to choose their own, and then they ask- "can I have more than one? My friend would love this one…"

    Its so much fun to hand them something (with all of my information on it,) that they actually want to keep!

    • Jon Acuff
      Posted at 10:17h, 22 November Reply

      That’s when you know it worked, when people ask for more than one!

  • LarryTheDeuce
    Posted at 09:01h, 22 November Reply

    Most awesome cards ever

    • Faye Bryant
      Posted at 10:37h, 22 November Reply

      I remember several years ago, standing next to Jon as he showed me his brand new business cards he’d gotten from Moo.

      Love these.

  • Lauren Phelps
    Posted at 09:13h, 22 November Reply

    Last week I made the decision to be a morning person and accept 6AM personal training clients. Since then I’ve gained a brand new client who wants to meet at 6AM every week. Maybe it’s not THAT awesome, but my day starts off SO much better and I’m able to help people that I may not have had time for before. Thank you, Jon, for being a constant reminder to HUSTLE and BE AWESOME.

    • Jon Acuff
      Posted at 10:17h, 22 November Reply

      That’s a big shift Lauren, way to go!

  • Camilla
    Posted at 09:29h, 22 November Reply

    I bought a bright orange soft shell jacket instead of the boring black or brown for back-country skiing. I really stands out. Perfect should I get caught in an avalanche – it can be spotted from space! Love your new business cards – talk about breaking the norm…awesome!

    • Jon Acuff
      Posted at 10:17h, 22 November Reply

      Nice, always go with “high vis”

  • David Mike
    Posted at 09:43h, 22 November Reply

    I’m checking those out!

  • David Johnston
    Posted at 10:05h, 22 November Reply

    Haha that’s an awesome card! I need to figure one out that’s camera related. I recently agreed to offer my service in a silent auction for a missions charity! NOT BORING!

    • Jon Acuff
      Posted at 10:16h, 22 November Reply

      That’s a great way to use your talent!

  • David Schmidt
    Posted at 10:18h, 22 November Reply


  • Brian
    Posted at 10:26h, 22 November Reply

    That is the most awesome business card I have ever seen, and I have seen a lot of them. 🙂

  • Millie Wiginton
    Posted at 10:31h, 22 November Reply

    Adopting two year old twin girls from Ethiopia with so much life, and energy you won’t even believe it til you see it. They are the spunkiest little things you will ever see, and they make me laugh so much that I can hardly take it 🙂

  • Tim Harvey
    Posted at 10:31h, 22 November Reply

    Add the ISBN for each of your books. 😎

  • Designer Rob Russo
    Posted at 10:32h, 22 November Reply

    Rad! I think the only thing better is if you could carve individual cards out of cheese. I think it’s impossible to carve queso in that way, though…

  • JB
    Posted at 10:33h, 22 November Reply

    Love the design, but if it can’t fit in a nice little pocket in my wallet, business cards usually get tossed or lost. I’ll probably always have one that is standard size.

  • Melinda Todd
    Posted at 10:36h, 22 November Reply

    That is awesome! Love it! And love Mike Foster and People of the Second Chance!

  • George
    Posted at 10:43h, 22 November Reply

    I must say, as a designer – this article was great! I often encourage clients to be a little different. You don’t know how many times I’ve heard a ministry tell me they wanted to do something “really creative and original” like make a cross out of the letter “t”. Lol! Thanks Jon. Keep it “trill” 🙂

  • Crissyanna
    Posted at 10:43h, 22 November Reply

    Oh, those cards are genius! I just wish there was a QR code on them! You need a small leather business card case that looks like a book to pull those out of.

    My current awesome is learning how to dream. I know that sounds crazy, but that is what I’m doing. I was raised in a home where all my ideas were shot down as stupid and was told either there were no jobs in that field (I wanted to be a museum curator in a history museum), that I sounded like a wounded animal when I sang (gave up hopes of ever singing in public) or that no one would read what I wrote so to not waste my time on it and to find a job doing something “practical and useful” by my mother. It has taken me years to get to where I am thanks to the support of my beyond awesome husband who has encouraged me to dream big and has stood by me and has promised to help me do what it is I am called to do. I have a few dreams swirling in the massive vortex that is my brain, and it is all terrifying knowing they will go against everything I was raised to believe about myself, but I know it will be worth it. Too bad my mom didn’t live to see me do this.

  • Devani Anjali Alderson
    Posted at 10:47h, 22 November Reply

    So cool! I love that design so much! Always love getting biz cards with a flare, good for you 🙂

  • Angie Raess
    Posted at 10:47h, 22 November Reply

    I love these! Simple yet such a creative idea. Brings me back to the card cataloging library days! I usually love the designs that Mike and PlainJoe Studios comes out with.

    My business cards were featured on a few creative blogs, Pinterest, etc if anyone’s interested in viewing them and some great designs by other creatives check out this link:

    Have a wonderful and creative day!

  • Julie
    Posted at 10:56h, 22 November Reply

    I seriously want one of those. It would be an awesome bookmark. 🙂

  • Tad
    Posted at 11:00h, 22 November Reply

    I started my blog/website this month. I sort of think it’s awesome. But don’t think I would have without a certain FaceBook group.

  • Dave Burlin
    Posted at 11:02h, 22 November Reply

    Great cards Jon. It doubles as a card and as a resume, and should warrant you backstage access to any event you attend from now until forever!


  • Ryan
    Posted at 11:18h, 22 November Reply

    Business cards are awesome. I started reading Quitter, and Start is in the on deck circle, not boring and relived to see Chapter 1 was Don’t Quit Your Job, that would be scary.
    I also launched a business and started a blog. The goal of both is to work with students to help them discover a vision for their lives, a path they are passionate about.

  • Wes Connell
    Posted at 11:21h, 22 November Reply

    Sweet! As a professional graphic designer for over 30 years, I can say you nailed it! Super creative contextualization!

  • melissa
    Posted at 11:22h, 22 November Reply

    I LOVE that! Gave me the idea to make my business cards into actual bookmarks!! 😉

  • Erik Fisher
    Posted at 11:38h, 22 November Reply

    This isn’t just eye catching, professional, or a stand out. It’s beautiful.

  • Beth
    Posted at 11:42h, 22 November Reply

    The least boring thing I’ve done lately was help get my brother’s 40 year old murder case re-opened. After my mom wasn’t getting much of a response by calling, I made a YouTube video and petition asking them to open it. They did and in September the man was arrested and charged with 1st degree murder. We’re waiting on a trial now. Definitely not boring, but also not for the faint if heart. It was difficult but we’re happy we’ll finally be seeing justice for my brother. (If you’re interested you can find it in several articles online. My brother’s name is Joseph Abernathy Jr. and it happened in Illinois)

    • Beth
      Posted at 11:43h, 22 November Reply

      Also, I love the business cards. 🙂

  • Jolene @ The Alabaster Jar
    Posted at 11:53h, 22 November Reply

    You did awesome, because those are awesome! Very cute idea.

  • Grace
    Posted at 11:54h, 22 November Reply

    I know this is nothing for so many of you — but I recently purchased and set up my own URL for a website and blog. I’m a writer and have no digital footprint yet. I know I need to be out there — but I want to create and control my content (not rely on someone else’s platform). I have no idea what I’m doing and I’m scared to make the leap — but PLATFORM is next on my bookshelf!

  • Matt Habuda
    Posted at 12:36h, 22 November Reply

    My recent awesome:

    I presented a proposal to the state of California to be the primary service training consultant for an entire state program with national possibilities.

    I’m in the final 2 and waiting for response.

  • Caleb
    Posted at 13:14h, 22 November Reply

    Looks like you missed one of your books on the card though. If you’re truly an “author of four books” like your bio says, own it!

  • Mike Koehler
    Posted at 14:04h, 22 November Reply

    I lean toward no boring with the names of my projects. They either make people love us or grimace.
    Smirk New Media. :/ Really?
    Whole Donkey. Ummmm.
    More to come….

  • Dave Wonders
    Posted at 14:25h, 22 November Reply

    No “Gazelles, Baby Steps and 37 Other Things…” on the card?

  • Audra Rogers
    Posted at 14:48h, 22 November Reply

    My son recently brought home a library book with one of those actual check out cards in the back. I had to explain to him what it was, I really miss those. I LOVE that business card idea!

  • Courageous Jane
    Posted at 14:51h, 22 November Reply

    Brilliant business cards!
    I love that your wife had to remind you that you don’t do boring. I’m going to adopt that as my family’s new motto.
    I’m so Novemberly-thankful for the reminder to be awesome… I keep going in spurts: awesome/boring, awesome/boring. This madness has got to stop!
    Bring on the awesome! (Just in time for a writing weekend!)

  • Tom (over 45)
    Posted at 14:53h, 22 November Reply

    These are awesome…but, will anyone under 35 get it ??

  • Carmen Ibrahim
    Posted at 15:01h, 22 November Reply

    I am taking the first step in deciding to start my own ministry to Syrian refugees in Lebanon, where I live and am from. I have no idea what my vision is yet, nor where the need is/what the refugees need. But I am hoping to learn from people at church who have been involved with this kind of ministry for a while now, and I am very keen to start volunteering with a literacy program catering to displaced and homeless children in February 🙂

  • Stacie
    Posted at 15:10h, 22 November Reply

    I want one!

  • Leeza
    Posted at 15:27h, 22 November Reply

    That’s pretty genius! I’m under 35, and I get it (I’m 29, though, so…)

  • Tami Romani
    Posted at 17:09h, 22 November Reply

    SO VERY AWESOME!! Great design! I do get annoyed when people hand me a smaller than standard business card – but I would definitely be intrigued by a larger one. Really, really great!! (Until you give it to that kid who has never seen an old school library card….)

  • Terrace Crawford
    Posted at 17:32h, 22 November Reply

    That looks so great, Jon! And your wife sounds amazing. Love how she encourages you (“We don’t do boring”) to bring your best!


  • brandon
    Posted at 21:24h, 22 November Reply

    sic business card. you’re an inspiration jon!

  • Daniel
    Posted at 06:39h, 23 November Reply

    Here’s how to sore your awesome cards. I searched “vintage library card drawer” and got lots of really inexpensive hits.

  • Jay
    Posted at 07:41h, 23 November Reply

    Stop the presses Office Depot! I’m redesigning my business card. I’m not boring either.

  • Jason Weakley
    Posted at 09:23h, 23 November Reply

    These are SO AWESOME! And totally not boring! I would certainly use your’s as a book mark, right there in the pages of Game of Thrones (currently reading).

    Posted at 10:24h, 23 November Reply

    Love it!

  • LadyTam
    Posted at 14:36h, 23 November Reply

    Define “recently”. lol

    Hmmm…the decision to go back to school wasn’t exactly boring, but I don’t know what’s going to happen after I graduate. (It doesn’t look like it will be for at least a year, instead of the end of summer.)

  • LadyTam
    Posted at 14:38h, 23 November Reply

    I wonder if anyone younger than about 25 would recognize those kinds of library cards. Hmmm…

  • Joe
    Posted at 10:20h, 24 November Reply

    Well, recent weeks have been anything but boring! My wife and I decided it was time to stop talking about our dreams and start moving towards them. So, after spending my first 40 years of my life in Buffalo, NY, my wife, son, and I are picking up and moving to Tampa, Florida.

    So, there’s pretty much no boring in our lives right now. Can’t wait to get through the transition and start working on awesome!

  • Joseph Lalonde
    Posted at 17:48h, 24 November Reply

    Love the new card Jon. It’s not ordinary for sure.

  • Holly
    Posted at 11:46h, 25 November Reply

    It’d be easier to show than to explain, but we decided to have a Pajama party for our Youth Group Christmas party. Our invites were photo cards– with us wearing Holiday decorations and silly faces. It’s not some HUGE amazingly different idea, but the youth group (and their parents) got a kick out of our photos. 🙂

  • Elise
    Posted at 23:42h, 25 November Reply

    As a graphic designer, I approve.
    And want one. =]

  • Sara Henry
    Posted at 03:33h, 26 November Reply

    I would like to have one of those cards! You can find my address on the D&B page 🙂

  • Sheila
    Posted at 00:21h, 27 November Reply

    Awesomeness. How can I count the ways and all the decisions lately that have not been boring. Too hungry to spell it out now, but I will, in my book: OFF-TOPIC, Stories of LIFE. (don’t even think about borrowing my title with your new little “library” card)

    • Sheila
      Posted at 00:22h, 27 November Reply

      Please add a question mark after my word “boring.” Thanks! It was buggin’ me. 🙂

  • Chris
    Posted at 09:48h, 03 December Reply

    Where can I get me one of these? I need a new bookmark, and it would serve as great inspiration as I read. 😀

  • Jenny @ Stuff I Love
    Posted at 14:44h, 11 December Reply

    That’s AWESOME. Love it!

  • Anne Dovel
    Posted at 10:00h, 20 December Reply

    I LOVE this. Maybe because I’m old enough to have had library cards like that!


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