Want to grow your business, blog, church, influence or anything else?
The fastest way is to understand what culture cares about.
How do you do that?
Easy, you look at advertising.
Each inch of every ad was carefully selected. They know down to the pixel what matters to people right now. If you hire me as a consultant we are going to study not just the ads of your competitor, but the ads of anything that is competing for the attention of your possible fan, follower, shopper.
That’s why I buy the One Show Annual every year. It’s a collection of the best ads in the entire world. Is it expensive?
I guess, but being out of the loop costs way more.
Care about culture?
Know what culture cares about.