Roughly 99% of public speakers ruin their speeches in the first sentence.
They start off their speech by thanking the audience.
No one cares about that.
No one doubts that you’re excited to be there.
No one needs you to reintroduce yourself right after the host of the event did.
But you’ve heard speeches start that same way.
“I’m so honored to be here. My name is Jon Acuff and I’m excited that I get to be here with you today.”
There’s nothing exciting, interesting or engaging in those words. The worst part is that you never get an audience to join you in the middle or the end of your speech.
The beginning seals the deal or ruins everything for you. (Great books like Speak Like Churchill, Stand Like Lincoln first exposed me to this common problem.)
What should you do instead?