One of the things people tell me often about my book Start is that they like the subtitle. If you haven’t seen it before, the subtitle is, “Punch fear in the face, escape average and do work that matters.”
How did we come up with it? How do you create your own subtitle for a non-fiction book you’re writing? How do you avoid the common mistakes that can hurt this process?
Here are 8 tips to writing a killer subtitle: