Hustle

The lesson I learned in the shower.

Recently, I noticed that Jenny purchased a body wash called “Hustle.” I laughed when I saw it because I’ve made a habit of overusing that word.

I stopped laughing though when I saw the yellow callout on the bottle.

“Compare to Old Spice Swagger Body Wash.”

They clearly meant you were supposed to compare the products. They expected you to to analyze the texture, cleanliness and ability of each body wash to make you smell like an 8th grade boy who has run out of Axe Body Spray. In that respect, I assume they are equal.

But what happens when you compare Hustle to Swagger?

Those words are often thrown around together by fake entrepreneurs who love posting watches and yachts they don’t own on Instagram with terrible motivational statements.

Are they really the same? Here’s what I think.

Hustle is quiet.
Swagger is loud.

Hustle is humble.
Swagger is proud.

Hustle believes in work.
Swagger believes in words.

Hustles lives in the future.
Swagger lives in the past.

Hustle competes against itself.
Swagger compares itself to others.

Hustle knows rest is part of creativity.
Swagger thinks rest is for the weak.

Hustle thrives on intention.
Swagger thrives on attention.

Hustle asks strangers for friendship.
Swagger asks strangers for favors.

Hustle is vulnerable enough to hope.
Swagger is too cool to care.

Hustle knows when it’s enough.
Swagger doesn’t even believe in that word.

I could go on and on, but we’ve both got things we need to hustle on today.

Hustle is not the same thing as swagger. Not even close.

Want to learn how to hustle? Read pages 207-262 in my book Do Over.

Don’t have it yet? Let’s fix that today.

Hustle

Bon Jovi was wrong and you probably are, too.

Last week, I asked this simple question on Twitter:

The results were staggering, but not surprising.

We tend to over edit ourselves during the creative process and it’s a colossal mistake. Why?

Because you’re usually the worst judge of things you create.

No one really knows perfectly if what they’ve made is good or not. We’re too close to the project to see it for what it is.

Take Jon Bon Jovi for example.

He didn’t want to put the song “Living on a Prayer” on their album. He didn’t think it was good.

Richie Sambora, his guitar player, convinced him to do it and it ended up being their most popular song of all time.

There are two takeaways from this:

  1. Don’t self edit so harshly, especially during the early stages of a project.
  2. Get you a Richie Sambora. You need someone who can tell you the truth.

You kill good ideas when you expect them to be great too soon.

And once they’re done, you can’t see them for what they really are and need community to tell you.

If you remember that, you’re halfway there …

P.S. I wrote a book about being awesome at what you do. You should read it.

Do Over

The one tool I use everyday.

How have I written 6 books in the last 7 years? (New one comes out this fall!)

Being really tall helps, but more than my amazing height, becoming productive has been a process of learning how to use a few simple tools.

I use Evernote to capture my ideas.

I use a stopwatch app to focus on one thing for 60-120 minutes.

I use a big notepad on a stand to plot out ideas without being chained to my desk.

I use a variety of tools to knock out my day, but the one I use the most is my calendar.

About six years ago I got tired of my years just sort of happening to me. Without a plan, the weeks would just march by one by one without anything really changing. I felt stuck.

During that season, I heard that a young entrepreneur I knew who had started a calendar company. Unlike other calendars, this one was massive. It’s 25″ x 36″ which means I’d have three feet to work out my days. It was beautifully designed. And it was available in both paper and dry erase.

I personally used that calendar for years and years. I recommended it to so many people that eventually it just made sense to partner with my friend and design my own.

We only print 1,000 each year and we’re almost sold out.

Best of all, you can save 20% today. Just enter code “DoOver” at check out.

If you’re ready for a big year, get a big calendar.

Click here to order.

Do Over

I need your help today for a hilarious reason.

A week ago, I announced I was holding a meme contest for the paperback launch of Do Over. (You can buy a copy right here.)

The two winners would receive an awesome stack of books from Penguin.

I thought I’d get a few entries and then ask you to vote on the three best.

That was a dumb expectation.

You sent in hundreds of entries. There are so many amazing Do Over memes that we had to create a quick survey to tally the results.

That’s where you come in.

Will you please take a few minutes and vote on your favorite meme? The survey will be open for 48 hours. (It closes Saturday morning at 10AM Central.)

Here’s the link.

If you made one of these memes, tell your friends to vote for you!

Are you ready for some hilarious memes?

Click here!

Do Over

You’ve only got 14 hours left.

Have you ever dreaded Sunday night because it reminded you that Monday morning was coming?

Have you ever looked at the clock expecting it to be noon and it’s only 10AM because your work day is dragging?

Have you ever felt like one week of vacation wasn’t enough because it took you that long to even shake off work?

If you answered yes to any of those questions, it’s time to read Do Over.

And not someday, today.

Why?

Because I made a 7 part video series you get for free if you order before midnight.

Best of all, it’s only $11 right now.

Enjoying your job is worth $11. (Probably even $15, but let’s not get carried away.)

The free 7 part video series disappears in a few hours.

Don’t miss it and don’t spend another week dreading work.

Order Do Over today and then fill out this form for your free videos.

Do Over

Win a free library from Penguin Books!

Win a free library from Penguin Books!

One of my goals in life is to have a home library so big that I need one of those rolling ladders to get around.

Will I sing from the top? We’ll see. I’m not ruling anything out.

If you like books too, I’ve got some exciting news.

I want to help start your library by giving you 11 different books from Penguin, my publisher!

I handpicked books from their insane collection and will be picking two winners this Thursday. How do you win?

Create the best meme about the Do Over paperback.

(Google “meme” if you don’t know what that is or ask the person closest to you who has their nose pierced.)

I want to see hilarious memes that capture the best of Do Over and the best of pop culture.

Here are two examples:


Please note in the first one, that it wasn’t directly about Do Over but was more about hating your job. That works, too.

The book is about rescuing Monday so if your meme doesn’t specifically mention Do Over, but instead focuses on a career situation, that’s cool too. You can also place Do Over in a popular scene from a movie or TV show. Last year, someone used Do Over as the boombox John Cusack was raising in Say Anything for example. (You can buy a copy of the book right here!)

What books will two lucky winners win? These:

I’m running the contest myself and feel like 7 days is plenty of time to enter.

You can enter as often as you like.

How do you enter? Do two things:
1. Post your meme on social media and tag me so I see it. (I’m @JonAcuff on Twitter and Instagram.)
2. Email it to Ashley at Acuff.me

On Thursday, January 19th, I’ll post the best entries on my blog and let you pick the winner.

Ready to meme?

Or do you feel like “ain’t nobody got time for that?”

Up to you really.

Here’s to Do Over moments. Here’s to libraries. Here’s to doing something funny with a photo of Kermit the Frog.