by Jon Acuff | Apr 22, 2014 | Uncategorized
I recently met a high school kid named “LegoLee329” who has a Youtube business building lego kits. I need to do a whole post on what he’s doing because it’s awesome. One of the things he showed me was the Lego Back to the Future kit. Apparently...
by Jon Acuff | Apr 21, 2014 | Uncategorized
I’ve started to coach a few individuals and businesses on how to use social media. And every conversation I have about starting social media begins in the same place. Get your name right. Before you do a single thing online, you should figure out what you want...
by Jon Acuff | Apr 19, 2014 | Uncategorized
Client: Burger King Agency: Ogilvy Brasil/Sao Paulo The message you shouldn’t miss: Each person who ordered a Whopper had their photo printed on the wrapper to indicate how fresh the burger was. What’s genius about this is that all the technology already...
by Jon Acuff | Apr 19, 2014 | Uncategorized
Client: Dodge Agency: Weiden+Kennedy/Portland Headline: This is the car you buy because you can’t buy a bald eagle. The message you shouldn’t miss: Old + New = funny. Don’t ever feel constrained to one time period for an idea. Mix and match to create...
by Jon Acuff | Apr 17, 2014 | Uncategorized
Every adventure is different but the invitation always says the same thing: “I dare you to try.” Whatever you’re supposed to do in life. Whatever dream you have. Whatever mission or moment you are in the middle of, that is the drumbeat. “I dare you to try.” That is...
by Jon Acuff | Apr 16, 2014 | Uncategorized
A few weeks ago, I realized something surprising. This year marks my 16th year as a professional writer. I stared getting paid full time to write in the spring of 1998. I am so old! That’s a crazy stat to me, but what’s crazier is the idea that...