Category Archives: Hustle

Hustle

I’m writing four new books. Here’s how to get them for free.

I don’t think I’ll ever publish a book about health or exercise or kale. I hate kale so much. Kale chips taste exactly like regular chips. If you’ve never tasted a regular chip.

I don’t think I’ll ever publish a book about speaking or being an entrepreneur or being a writer. And yet, I have some ideas.

I’ve learned a few things about a few things.

I’ve published six books.

I’ve run 100 miles in a month.

I’ve spoken to a million people.

I’ve built a seven-figure business from a garage because that’s where you have to say you started. It’s always the garage.

I thought it would be fun tell you how.

Not because I have something to sell, but rather I have something to share.

I love writing. I love it so much. I love the words and the dance and the ability to say something that matters. I want to do it more. I want to write about a billion books.

So, here’s what I am going to do.

I’m going to write four books and give them away for free, one week, one chapter at a time.

What does that mean?

It means every week, I’m going to send you a chapter with an idea about a topic that matters to you.

By focusing on them as books, I’m motivated to do my absolute best with the quality of the content.

I’ve already had 12,000 people sign up, but wanted to make sure you didn’t miss it too.

Are you a public speaker? Sign up for this book.

Are you an entrepreneur? Sign up for this book.

Are you trying to get in shape and eat better? Sign up for this book.

Are you a writer? Sign up for this book.

Life is too long to run from the things we care about the most.

I care about writing. I’m going to do a lot of it.

If you are any of the people I described above, sign up for the free book that will help you the most.

Hustle

The simple secret to being a successful entrepreneur.

If you want to be a successful entrepreneur, you have to make money.

Not a lot of money.

Not a ton of money.

Not Porsche 718S in Miami Blue with Cognac Leather money.

Just enough to keep building the business.

And the way I think about it is simple.

I try to have 5-7 faucets of business turned on at any given time.

Here are the faucets I currently have going in my business:

1. Publishing deals
2. Speaking engagements
3. Book sales
4. Retainer clients
5. Online courses
6. Affiliate sales (mostly Amazon)
7. Calendar sales
8. Freelance work

Why do you need so many faucets? Because at any given time, one or two or maybe even five of them will dry up. Your main retainer client will not renew your contract. Your calendar sells well in January and then not so well in July. In that moment, you will be deeply glad that you have other faucets already going.

It took me six years in Atlanta to turn on the freelance writing faucet, but ten years later, it’s still going. Faucets always take longer than you want to turn on.

The best time to build a new business is when you don’t need it to support your family.

If you want some help building your business or just turning on a side hustle faucet, sign up for my new Entrepreneur’s List. It’s a once a week, free idea share that I’ve started to help people like us make more money and have more fun.

Here’s the sign up page.

Let’s turn on some faucets.

Make some money.

Have some fun.

And above all, avoid Atlanta traffic.

Hustle

Dear writers …

I used to write radio commercials for a laser hair removal company.

The key is to just constantly threaten that, “bathing suit season is right around the corner.”

I wrote ads for The Home Depot, Bose and Staples.

I wrote video scripts and instructional copy for online calculators.

I wrote poems and billboards.

I wrote blog posts and tweets and eventually books.

Along the way, I learned a few things.

It’s time to share them.

Not everyone who reads my blog is a writer. If you are or want to be though, check out “The Writer’s List.”

The concept is simple. Once a week, I’m going to share something to help you be a better writer. Some weeks that will mean a trick I learned about editing. Some weeks I will share a secret about selling your work.

The list will be numbered and today you can get the first idea, “Editing is everything.’

Writers, let’s talk.

Sign up here.

Hustle

The lesson I learned in the shower.

Recently, I noticed that Jenny purchased a body wash called “Hustle.” I laughed when I saw it because I’ve made a habit of overusing that word.

I stopped laughing though when I saw the yellow callout on the bottle.

“Compare to Old Spice Swagger Body Wash.”

They clearly meant you were supposed to compare the products. They expected you to to analyze the texture, cleanliness and ability of each body wash to make you smell like an 8th grade boy who has run out of Axe Body Spray. In that respect, I assume they are equal.

But what happens when you compare Hustle to Swagger?

Those words are often thrown around together by fake entrepreneurs who love posting watches and yachts they don’t own on Instagram with terrible motivational statements.

Are they really the same? Here’s what I think.

Hustle is quiet.
Swagger is loud.

Hustle is humble.
Swagger is proud.

Hustle believes in work.
Swagger believes in words.

Hustles lives in the future.
Swagger lives in the past.

Hustle competes against itself.
Swagger compares itself to others.

Hustle knows rest is part of creativity.
Swagger thinks rest is for the weak.

Hustle thrives on intention.
Swagger thrives on attention.

Hustle asks strangers for friendship.
Swagger asks strangers for favors.

Hustle is vulnerable enough to hope.
Swagger is too cool to care.

Hustle knows when it’s enough.
Swagger doesn’t even believe in that word.

I could go on and on, but we’ve both got things we need to hustle on today.

Hustle is not the same thing as swagger. Not even close.

Want to learn how to hustle? Read pages 207-262 in my book Do Over.

Don’t have it yet? Let’s fix that today.

Hustle

Bon Jovi was wrong and you probably are, too.

Last week, I asked this simple question on Twitter:

The results were staggering, but not surprising.

We tend to over edit ourselves during the creative process and it’s a colossal mistake. Why?

Because you’re usually the worst judge of things you create.

No one really knows perfectly if what they’ve made is good or not. We’re too close to the project to see it for what it is.

Take Jon Bon Jovi for example.

He didn’t want to put the song “Living on a Prayer” on their album. He didn’t think it was good.

Richie Sambora, his guitar player, convinced him to do it and it ended up being their most popular song of all time.

There are two takeaways from this:

  1. Don’t self edit so harshly, especially during the early stages of a project.
  2. Get you a Richie Sambora. You need someone who can tell you the truth.

You kill good ideas when you expect them to be great too soon.

And once they’re done, you can’t see them for what they really are and need community to tell you.

If you remember that, you’re halfway there …

P.S. I wrote a book about being awesome at what you do. You should read it.

Hustle

Please don’t send me this email next week

The 30 Days of Hustle and the 90 Days of Business Hustle close tonight.

I’m reminding you of this because last year we had so many people email us after the January 2016 course had closed that we launched another round the following month.

This year we won’t be doing that. In fact, both of these courses will be closed until at least May 2017.

This is it, today’s the last day as they both close at midnight PT tonight.

For business-related goals, join the 90 Days of Business Hustle at one of three levels: Content, Community or Coaching.

For all other goals, join the 30 Days of Hustle at one of three levels: Quick, Premier, or All Access.

You’ve got nothing to lose because both courses come with a 30-day money back guarantee. I know you’re going to love them.

Hope to see you on the inside!