Hustle Archives - Jon Acuff
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I used to write radio commercials for a laser hair removal company. The key is to just constantly threaten that, "bathing suit season is right around the corner." I wrote ads for The Home Depot, Bose and Staples. I wrote video scripts and instructional copy for online calculators. I...

Recently, I noticed that Jenny purchased a body wash called "Hustle." I laughed when I saw it because I've made a habit of overusing that word. I stopped laughing though when I saw the yellow callout on the bottle. "Compare to Old Spice Swagger Body Wash." They clearly...

Last week, I asked this simple question on Twitter: The results were staggering, but not surprising. We tend to over edit ourselves during the creative process and it's a colossal mistake. Why? Because you're usually the worst judge of things you create. No one really knows perfectly if what...

My weight tends to fluctuate by about 20 pounds. That’s not an issue though because I’m a 6’8” linebacker in the NFL and you can barely tell. (Most of the extra weight goes to my biceps.) Oh wait, that’s not right. I’m an average-height writer of non-fiction...

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