Category Archives: Hustle

Hustle

Please don’t send me this email next week

The 30 Days of Hustle and the 90 Days of Business Hustle close tonight.

I’m reminding you of this because last year we had so many people email us after the January 2016 course had closed that we launched another round the following month.

This year we won’t be doing that. In fact, both of these courses will be closed until at least May 2017.

This is it, today’s the last day as they both close at midnight PT tonight.

For business-related goals, join the 90 Days of Business Hustle at one of three levels: Content, Community or Coaching.

For all other goals, join the 30 Days of Hustle at one of three levels: Quick, Premier, or All Access.

You’ve got nothing to lose because both courses come with a 30-day money back guarantee. I know you’re going to love them.

Hope to see you on the inside!

HustleUncategorized

3 simple questions that reveal your big goals.

When it comes to goals, people only have two amounts:

1. None at all.
2. Too many.

People will tell me, “I just don’t know what I want to do with my life. I don’t have one perfect passion like other people.” They have 0 goals and January, the greatest goal setting month of the year, comes and goes with a whimper.

The second type of people have too many goals. They have 1,000 things they want to do. They have half written books and almost cleaned garages and diets that were half started scattered about every corner of their lives.

The good news is that figuring out a goal for 2017 is not that complicated.

On the piece of paper, I just want you to answer three questions:

1. What do I need to do?
2. What do I want to do?
3. What should I do?

What will go in each category? Well, a need goal is something you have to do or you will be fired. Or divorced or die. For instance, if you’re in the middle of budgeting season at work, you might not want to do your budget for next year, but if you don’t, your employment will come to a very unsurprising conclusion. That’s a need goal.

If your wife has asked you to go to counseling, that’s a need goal. You might not feel like doing all the things that it would take to do that particularly activity, finding a good therapist, checking if your insurance will cover it, being honest to a complete stranger with a beard who is asking you questions while the white noise of a sound machine tries to lull you into vulnerability, etc. but you need to if you want to repair a broken marriage.

If your doctor told you that at 42, you’ve already consumed the amount of bacon an 88-year-old would consume, you probably need to exercise. You may never be one of those smiling psycho paths you see on Instagram who love 4AM work outs and see nipple chafing from a half marathon as a badge of honor, but that’s not really the point. The point is that if you don’t exercise you’re going to die. You need to do it.

Start writing down need goals without judging the quality of them at all yet. We’re not trying to create a perfect list or even a complete list at this point. We’re creating our first list.

Question 2 asks, “What do I want to do?”

This one is tricky becomes it borders on the quicksand like nature of passion, calling, and purpose. I think all of those are great things, I just think when we try to answer those questions sometimes we get stuck and never do anything.

So don’t read “What do I want to do?” as “What’s one thing I want to do?” Or “What’s the most important thing I want to do?” Or “What’s the dream I’ve had since first grade, the one my dying grandmother wrote on a piece of paper and stuffed into my hand on her deathbed, begging me to fulfill as my destiny under the coyote moon some day?”

When I asked this question one December, here are some answers I had:

1. I want to run the Nashville Half Marathon in under 2 hours.
2. I want to make a certain amount of money next year.
3. I want to take 6 weeks of vacation.
4. I want to sleep 7.5 hours each night.

Those are four things I wanted to do, but I didn’t need to do them. If I ran the Nashville Half Marathon in 2 hours and 10 minutes, nothing bad would happen. If I didn’t even run it at all, my life wouldn’t be dramatically impacted. If I only took 5 weeks of vacation that year, I’d still have a pretty good year.

Those are want goals. You might have had them for years or maybe only minutes, but what’s something you want to do?

If you have a hard time coming up with some, try using a time frame to make it easier. What’s something you want to finish this year? This month? If that doesn’t work, reframe the question with the future in mind. That’s how we handle our neighborhood pool.

Our reputation as a family is that we pool hard. If our neighborhood pool is open, you can find us there. Why? Because our house is small. It’s old. None of the kitchen cabinets close. They’re like relaxed fit jeans or sweatpants. They just kind of pucker open, which is convenient in a way because you can see what’s inside them from across the room by looking through the two-inch open gap.

Our friends have nicer houses. I get jealous when I visit them and they have those drawers that close themselves. Have you experienced those? As you slide the drawer shut, it’s like the cabinetry says to you, “I’ll close this last inch for you. You’re busy. I’ve got this for you!” But the downside of our house is balanced out by the upside of our delightful neighborhood pool, unless we don’t go ever.

So on the 17th day in a row in a July when we are tired of dragging that cooler down the stairs one more time and sick of putting sunscreen on our kids, why do we still attend? Because we know that in October we will wish we had. When the pool is closed and the days are dark and the house feels small or as people who don’t live in it tell us, “Charming,” we’ll ask ourselves, “Why do we live in this stupid house? Oh yeah, the pool. I’m glad we went so many times last summer!”

It’s a simple forecasting trick. In July, we ask, “What do we want to be true in October?” And when we have an answer we change the way we behave in July.

So, if you still don’t have something you want to do, ask yourself that question.

What do I want to be true a month from now?

What do I want to be true a week from now?

If that still turns up zero results, ask a friend for help. Ask a coworker or a boss, I guarantee they will have an answer for you. Say, “I’ve been reading this blog by this really tall, really, ‘commanding’ is the word I think I’m looking for author and he says that the future belongs to people who do things. I want to be one of those people. Can you think of something in my life that I could do? Is there a goal I’m missing?”

They’ll have a few ideas, I promise.

If they say, “No, you’re already perfect, but when you smile at the ground it ain’t hard to tell, you don’t know you’re beautiful.” it’s probably time to find new friends.

Also, be careful that you don’t edit your wants right now. It’s tempting to judge them as not good enough or noble enough. Don’t worry that they’re too vain or should be more impressive or aren’t big enough. Fear loves to tell you that you’re being selfish as a way to prevent you from even going through this exercise.

The third question we need to answer is “What should you do?”

A should goal is something you should do if you were a better person. If you were a better mom, you should spend more time with your kids. If you were a better husband, you should not have an epic fight while putting up the Christmas tree. It always looks so peaceful on Facebook, people are hanging popcorn strings and twinkly lights while making out. But then you set up your tree and it’s always a lot more yelly in reality. You should not have that argument.

This question is a little tricky because at first glance it’s not a particularly fun activity. You’re trying to call out these slippery, shame filled ideas out of the shadows. But remember, the goal of this entire exercise is to reduce the number of things you’re trying to do and nothing clogs your ability to hustle like a whole bunch of unidentified should.

The dangerous thing with should is that it will talk you into doing things you really don’t want or need to do. I see this happen in offices when someone thinks at their age they should have a better job or should be making more money. A really talented graphic designer, who loves creating projects will think they should be a manager. They’ll get promoted to creative director because they should progress up the corporate ladder. But months if not weeks in, they’ll realize that managing designers is a lot different than being a designer. They no longer get to do their favorite thing which was designing projects and they might not have the skillset to manage in the first place. They can become bitter micromanagers, desperate to get their hands dirty with design again but afraid there’s no easy path to climb down a ladder without looking lazy or afraid or dumb.

College students pick majors they think they should have as well.

The trick is that I don’t want you to spend a lot of time on this particular question. Write down a few, but know that want and need are a lot more important. If anything, I just want you to get the should goals out of the way.

Three questions, limitless potential.

What do you do next once you have a list of goals?

It depends.

There are three popular options:
1. Do nothing.
2. Try what you always try.
3. Hustle.

If you’ve followed me on any social media for longer than 14 seconds, you know I love queso and I hate options 1 and 2.

I’m a fan of the third option.

Why? Because I’ve seen 5,000 people accomplish amazing things when they hustle.

I’ve seen stay at home moms start big businesses.

I’ve seen people lose weight.

I’ve seen authors finish books.

I’ve seen houses get decluttered.

I’ve seen thousands and thousands of lives change for the better.

We’re on the edge of a new year and I have two options for you:

1. If your goal is business related, take the 90 Days of Business Hustle Course.
2. If your goal is anything else, take the 30 Days of Hustle Course.

The video content is completely different for each course, but the results will be similar.

You will do more than you did in 2016.

You will look back next December and be amazed at what you got done.

You will make more money, write more pages, lose more weight or a million other things.

But only, if you sign up in the next 36 hours.

I’m going to shut both courses down at midnight on Thursday. They’ll be closed for a few months and probably only available twice in 2017.

Most people won’t change anything next year. Don’t be most people.

Swim upstream.

Make big goals. Live big dreams.

Hustle.

Hustle

How to hack customer service with 2 words.

Last week, our internet went down. Because I work from home, I couldn’t do what you do in offices, which is stand up and yell, “Is it out for everyone or just me?”

I called the cable provider and had the following conversation:

Cable guy: Whom am I speaking to?
Me: This is Jonathan Acuff. (I have to use my fancy full name on the phone.)
Cable guy: The name on the account is “Jennifer.” Can I call you Jennifer?
Me: What? No. You can’t call me Jennifer.

I didn’t care that he asked me that. English wasn’t his first language and he was instructed to follow a script. He was trying his best.

He just worked for a company that doesn’t care about customer service. Unfortunately, a lot of companies are leaning that way. They care more about getting new customers than keeping old customers.

So how do you hack customer service to make sure you have a good experience?

Easy, you use two specific words.

One afternoon, after getting the run around, Blues Traveler reference, Jenny got frustrated with a company. They called her back to fix the issue. In frustration, Jenny said, “How do I get to talk to a real person who can actually fix my problem? I don’t like dealing with so many automated systems.”

That’s when this customer service rep told Jenny a secret. It’s so simple you might not think it will work, but here it is:

If you want to hack customer service, tell them, “I’m cancelling.”

The rep told Jenny that those are trigger words. They set off an alarm for the person on the phone and ensure that your problem will be escalated. Suddenly, they’ll call you back and find discounts and offers they didn’t initially have for you.

The funny thing is, if they continue to give you terrible service, you’re going to cancel anyway, so why not be upfront about it?

If you love the service, don’t threaten to cancel. That’s dumb and it’s lying. But, when you’re ready to leave but would stay with a discount, pull out those two magical words.

Want better service? Just say, “I’m cancelling.”

P.S. You only have a few days left to order my latest New York Times Bestseller Do Over as a gift. Buy one today for a friend or yourself!

Hustle

The 5 stages of hating your diet.

My weight tends to fluctuate by about 20 pounds.

That’s not an issue though because I’m a 6’8” linebacker in the NFL and you can barely tell. (Most of the extra weight goes to my biceps.)

Oh wait, that’s not right. I’m an average-height writer of non-fiction books.

What usually happens is that during the winter, I find a few extra pounds around the house. I eat richer foods, focus on cheese consumption and emerge from the cold weather looking like I’m wearing a sweater when I’m really not.

When you gain weight and decide to lose it, you experience the 5 stages of hating your diet.

1. Denial
I don’t need to lose weight. These pants have just shrunk. That’s all. That mirror has a weird shape, like, it has a “fat bend.” The batteries on the scale must be dying. It’s a posture thing. I need to stand straighter. A lot of it is muscle weight, probably. What does that word even mean, “diet?” Instead of focusing on my health, I’m going to just learn to accept myself. I am beautiful no matter what you say! Hear me roar. Like a firework or whatever.

2. Anger
This is so stupid! I promised myself last time that I would not gain those pounds again! Remember? I did the Carlton dance from the Fresh Prince when I hit my target weight? I was so happy! And now those stupid pounds are back. It’s not my fault! It’s the world we live in. There are a lot more products with funnels and centers now. I can’t help it that I am growing up in the golden age of ice cream having a solid center of caramel. That’s so unfair!

3. Bargaining
What if I run more? What about burpees? I see fit people always doing those on Instagram. How about that? I will work out like a maniac but still not change my diet at all. What do you say? You let me keep queso and I’ll start running all the time. I’ll commute to work via foot. I’ll get a fitbit and bit so hard! How about that? Or, I’ll eat really well but never exercise. I’ll even have kale, which tastes like wet sadness. Do we have a deal? No whammy!

4. Depression
My body hates me. How come fat never goes anywhere cool on your body? I’m just going to buy more sweaters. Bigger sweaters. I’m going to find out who sold all those pajamas that look like jeans in the Sky Mall catalog and wear those. Those things get me. Pajama pants are my friend. I am the Charlie Brown of diets. Good grief!

5. Acceptance
Fine! I’ll do it. I’ll get back on the bike and back on my healthy eating plan. I won’t keep pop tarts in the house because me and pop tarts are like Kenny Rogers and Dolly Parton. Undeniable. And I won’t put off starting. I’ll start today. As in right now. I’m in.

I didn’t exaggerate once during this post.

If any of that sounds familiar and you’re about to make a New Year’s Resolution to get in shape, join me and a few hundred people on a new adventure.

I’ve taken thousands of people through the 30 Days of Hustle. It’s a 30-day video course that teaches you how to make better goals and get better results.

Like pants with buttons that aren’t under so much pressure they might pop off and kill a man.

The lowest prices end tonight at midnight.

Screw burpees and shame.

If you want to lose weight or write a book or declutter your house or do anything awesome, don’t miss your last chance to sign up and save! (2017 rates go into effect tomorrow.)

It’s time to get goaling!

That felt like too much at the end, but I couldn’t resist.

Hustle

But, why not you?

A woman emailed me recently and asked if I could make her husband motivated.

They lived in Florida and he was stuck.

She wanted to know if going through the 30 Days of Hustle would fix that.

I, in perhaps not a great moment of salesmanship, told her it would not.

I think you’re supposed to beat your chest loud and proud when someone asks you about your product. You’re supposed to say it will fix everything. You’re supposed to extol its virtues and make grand, wide sweeping promises.

“30 great videos? A ridiculously amazing workbook? A community of support full of people from around the world? Not only will it motivate him, it will brighten his teeth and clean your gutters!”

But here’s the thing, after almost 16 years of marriage and almost 41 years of living, I no longer believe you can force someone to be motivated. A wife can’t make a husband get unstuck. A dad can’t force a son to right his ship. A boss can’t demand an employee change their life.

What can we do?

We can remind each other who we really are.

We can call each other back to the truth.

We can show each other the best of who we can be.

That’s what I try to do each day.

I might not be the best salesman, but I am a believer.

I believe in what you can do.

Maybe that’s foolish. Maybe I seem cheesy sometimes with all my positivity. Maybe I stand on too many rooftops and shout too loud somedays.

I’m OK with that.

Why?

Because I’ve seen the books you’ve written.

I know about the hundreds of pounds you’ve lost.

I know about the businesses you started.

I know about the houses you decluttered.

I’ve seen the marathons you’ve run.

I’ve watched almost 5,000 of you do extraordinary things and here’s the important part, I’ve watched you remember who you are.

We’re on the edge of a brand new year.

It’s fresh and sparkling and blank right now.

That whisper you hear? That tiny little itch? That bubbling “what if?”

It’s there. It’s you. It’s possible.

Don’t go it alone. Join me and a few hundred other people who are going to do some amazing things in 2017.

It’s time.

It’s time to remember who you are.

It’s time to be surprised at what you’re capable of.

Speaking of time, Wednesday is the final day to join the 30 Days of Hustle at 2016 prices. You’ve got less than 72 hours to get in at 2016 rates before we increase them to our new 2017 pricing for the coming January 2017 launch.

This is your year.

Sign up today.

Hustle

How to say no when friends want you to work for free.

I wrote about this a while ago, but some things are best expressed in video.

If you’re an entrepreneur, you’re going to be asked to do work for free. Here’s how I think you should respond.

Friends wanting you to work for free isn’t the only challenge you’ll face as an entrepreneur.

That’s why, starting next month, I’m taking over 225 business owners and entrepreneurs through the 90 Days of Business Hustle Challenge. We’ll cover 3 months’ worth of ideas, all with the goal of helping you have more fun and make more money.

If you’re interested in taking your business to the next level along with me in 2017, today is the last day to join. Just click that big green button for more info and to register.

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The Challenge kicks off in January, but doors close tonight! You in?

To register or for more info: The 90 Days of Business Hustle