When I wrote the book Quitter
, people initially said two things to me:
1. "I'd read your book, but I don't want to quit my job right now."
2. "I'd read your book, but I don't want to be a writer."
Both of those statements were problematic because the book isn't about either of those things. In fact, the very first chapter of Quitter is "Don't quit your day job." And the advice is for all job types, certainly not just for writers.
Why did people say those things?
Because I had failed to tell them the book was for them.
That's one of the biggest reasons people don't buy your book. As the author, it's your job to create on ramps to the book for would be buyers. It's your job to communicate clearly what the book is about and why readers need this particular book above all others. It's your job to explain why this book is perfect for the reader.
But often, authors finish their book and throw it to the world with an attitude of "Here, you figure out how this applies to your life." Sometimes it's because they are embarrassed to appear as if they are too self promotional
. Other times it's because they simply don't know how to tell people about the book.
How did I fix this problem with Quitter?