Blog - Page 31 of 49 - Jon Acuff
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Client: Burger King Agency: Ogilvy Brasil/Sao Paulo The message you shouldn't miss: Each person who ordered a Whopper had their photo printed on the wrapper to indicate how fresh the burger was. What's genius about this is that all the technology already existed. Cameras, quick printers and wrappers had been...

Every adventure is different but the invitation always says the same thing: “I dare you to try.” Whatever you’re supposed to do in life. Whatever dream you have. Whatever mission or moment you are in the middle of, that is the drumbeat. “I dare you to try.” That is...

A few weeks ago, I realized something surprising. This year marks my 16th year as a professional writer. I stared getting paid full time to write in the spring of 1998. I am so old! That's a crazy stat to me, but what's crazier is the idea...

When I wrote the book Quitter, people initially said two things to me: 1. "I'd read your book, but I don't want to quit my job right now." 2. "I'd read your book, but I don't want to be a writer." Both of those statements were problematic because the book isn't about either of those things. In fact, the very first chapter of Quitter is "Don't quit your day job." And the advice is for all job types, certainly not just for writers. Why did people say those things? Because I had failed to tell them the book was for them. That's one of the biggest reasons people don't buy your book. As the author, it's your job to create on ramps to the book for would be buyers. It's your job to communicate clearly what the book is about and why readers need this particular book above all others. It's your job to explain why this book is perfect for the reader. But often, authors finish their book and throw it to the world with an attitude of "Here, you figure out how this applies to your life." Sometimes it's because they are embarrassed to appear as if they are too self promotional. Other times it's because they simply don't know how to tell people about the book. How did I fix this problem with Quitter?

Client: Supor Agency: Leo Burnett Headline: None The message you shouldn't miss: Anything can be awesome. Don't buy the lie that you need a sexy idea to create a sexy communication tool. You don't. By putting rollerbladers dressed as food on a hidden half pipe Supor created something awesome! Source of photo: The...

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