Jon Acuff
Jon Acuff

469 Articles

Do Over

What the magician wanted me to tell you.

At first, I was going to ask him about our pizza.

We were waiting at a table in a small restaurant in our town. A man in a suit approached and I naturally assumed he was the manager.

Only he wasn’t, he was a magician.

His job was to entertain guests on busy nights when service was a little bit slower.

My kids absolutely loved it.

One night, my friend who is a musician came over for dinner. I told the kids he was coming. When he got there, they stood waiting, staring at him. Finally, one of them pulled me aside and said, “Is he going to do any tricks?” They thought I told them a magician was coming over and were very disappointed.

After a few tricks, the magician finished his show and then said, “I’m here doing magic full time because of the principles you teach in your books!”

We talked for a few minutes and then Tim moved on to another table.

I think Tim would want you to know something about your own life.

He’d want you to know it’s possible.

He’d want you to know your dream matters.

He’d want you to try.

Chasing a dream isn’t for other people. It’s for all people.

I wrote “Do Over” because of people like Tim and maybe, people like you.

It’s helped tens of thousands of readers around the world. I dare you to give it read today.

Who knows just how magical a little bit of hustle can really be?

Hustle

The simple secret to being a successful entrepreneur.

If you want to be a successful entrepreneur, you have to make money.

Not a lot of money.

Not a ton of money.

Not Porsche 718S in Miami Blue with Cognac Leather money.

Just enough to keep building the business.

And the way I think about it is simple.

I try to have 5-7 faucets of business turned on at any given time.

Here are the faucets I currently have going in my business:

1. Publishing deals
2. Speaking engagements
3. Book sales
4. Retainer clients
5. Online courses
6. Affiliate sales (mostly Amazon)
7. Calendar sales
8. Freelance work

Why do you need so many faucets? Because at any given time, one or two or maybe even five of them will dry up. Your main retainer client will not renew your contract. Your calendar sells well in January and then not so well in July. In that moment, you will be deeply glad that you have other faucets already going.

It took me six years in Atlanta to turn on the freelance writing faucet, but ten years later, it’s still going. Faucets always take longer than you want to turn on.

The best time to build a new business is when you don’t need it to support your family.

If you want some help building your business or just turning on a side hustle faucet, sign up for my new Entrepreneur’s List. It’s a once a week, free idea share that I’ve started to help people like us make more money and have more fun.

Here’s the sign up page.

Let’s turn on some faucets.

Make some money.

Have some fun.

And above all, avoid Atlanta traffic.

Hustle

Dear writers …

I used to write radio commercials for a laser hair removal company.

The key is to just constantly threaten that, “bathing suit season is right around the corner.”

I wrote ads for The Home Depot, Bose and Staples.

I wrote video scripts and instructional copy for online calculators.

I wrote poems and billboards.

I wrote blog posts and tweets and eventually books.

Along the way, I learned a few things.

It’s time to share them.

Not everyone who reads my blog is a writer. If you are or want to be though, check out “The Writer’s List.”

The concept is simple. Once a week, I’m going to share something to help you be a better writer. Some weeks that will mean a trick I learned about editing. Some weeks I will share a secret about selling your work.

The list will be numbered and today you can get the first idea, “Editing is everything.’

Writers, let’s talk.

Sign up here.

Do Over

The winners of the 200 book giveaway

Last week we planned on giving away 100 copies of Do Over but we were so blown away by the number of entries, we decided to double the amount of books we gave away!

It’s really fun to give people who are excited about the book a chance to read it for free, and I can’t thank my publisher, Penguin, enough for helping me pull this off!

If you were one of the 200 winning entries that we chose, you already received an email from us earlier this morning. Congratulations!

If you didn’t receive an email, thanks so much for entering!

The good news is you can still get a copy of the paperback on Amazon for only $10.59! Order a copy for yourself or for someone you love and make 2017 the year of the Do Over!

Do Over

The old rules don’t apply to this new world.

Sit still.

Stay quiet.

Keep your head down.

Work your 40 hours for 40 years and get a gold watch and a one way ticket to Florida.

Dream about what might have been but wasn’t.

For years, maybe decades, those were the rules.

Dreams were frivolous, gossamer that the average person didn’t have access to.

But then, the Internet happened.

When my grandfather was my age, he couldn’t build an audience easily. What would he have done? Run for local government? Try to get a radio show? Write for the city paper? He couldn’t reach a million people with a tweet. He couldn’t live broadcast from his own house with his own phone. He couldn’t sell something on Amazon.

When my grandmother was my age, she was one of the first female vice-presidents at a national bank. It was an amazing opportunity for an amazing woman, but it also had to be an isolating experience. She couldn’t start a Facebook group for women around the world who were breaking glass ceilings. She couldn’t get encouragement from other women on Twitter. She couldn’t easily connect with anyone outside of the town she lived in.

She had to live by the old rules, the old limitations and the old opportunities. But I have some good news.

The old rules don’t apply to this new world. That’s what I wrote about in my book Do Over.

I’ve been thinking about that a lot lately because in a few weeks, I’m speaking on a cruise ship with Sandi Patty. That’s a crazy sentence.

For a week, I’ll get to hang out with hundreds of other people floating about the Caribbean. I’m also going to win the first annual Jon Acuff & Sandi Patty Table Tennis Tournament.

I don’t know who originally came up with this idea, but God bless them. (The cruise is already sold out but here’s the team I’m going with.)

How did it happen? In 2008, I started a blog.

I threw my hat in the ring.

I tried.

I did something weird.

I decided ordinary wasn’t fun anymore.

I don’t know what you’re going to do with your life, I really don’t. But know this, you have opportunities unlike any generation in the history of mankind.

You have chances no one has ever had before.

You have tools.

You have resources.

You have community.

Don’t waste your new life living by the old rules.

Do Over

I’m giving away 100 copies of Do Over. Want one?

Every few days, someone who read Do Over will email me. The messages are always a little different, but they tend to say three things:

  • I used your book to find a new job.
  • Your book helped me get a raise at my current job.
  • I feel hopeful about my career for the first time in a long time.

I love hearing stuff like that. Now that the paperback is out and the book only costs $11 more people have access to it.

Even knowing that the price is so low, I realize there are lots of people who can’t afford to pick up a copy. Maybe you’re working the envelope system right now. Maybe you’re on the grind and saving every penny you can. Maybe you’d read Do Over ASAP if there was a way to get a free copy.

Well, now there is.

For the first time ever, I’m giving away 100 copies of my book. Why? Because there are 100 people who need it.

Is that you? Is that someone you know? Is there a family member or friend you’d love to give it to?

I have 100 copies. You pay absolutely nothing.

Want one?

Fill out this quick questionnaire before Friday, February 10th at midnight Pacific. On Monday, February 13th I’ll announce the winners.

Life is too long to stay stuck at a job you don’t love.

It’s time to rescue Monday.

Apply for your free copy of Do Over today!