Hustle

The simple secret to being a successful entrepreneur.

If you want to be a successful entrepreneur, you have to make money.

Not a lot of money.

Not a ton of money.

Not Porsche 718S in Miami Blue with Cognac Leather money.

Just enough to keep building the business.

And the way I think about it is simple.

I try to have 5-7 faucets of business turned on at any given time.

Here are the faucets I currently have going in my business:

1. Publishing deals
2. Speaking engagements
3. Book sales
4. Retainer clients
5. Online courses
6. Affiliate sales (mostly Amazon)
7. Calendar sales
8. Freelance work

Why do you need so many faucets? Because at any given time, one or two or maybe even five of them will dry up. Your main retainer client will not renew your contract. Your calendar sells well in January and then not so well in July. In that moment, you will be deeply glad that you have other faucets already going.

It took me six years in Atlanta to turn on the freelance writing faucet, but ten years later, it’s still going. Faucets always take longer than you want to turn on.

The best time to build a new business is when you don’t need it to support your family.

If you want some help building your business or just turning on a side hustle faucet, sign up for my new Entrepreneur’s List. It’s a once a week, free idea share that I’ve started to help people like us make more money and have more fun.

Here’s the sign up page.

Let’s turn on some faucets.

Make some money.

Have some fun.

And above all, avoid Atlanta traffic.

About Author

Jon Acuff
Jon Acuff

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22 Comments

  1. Yes, as someone who lives north of I-85, Atlanta entrepreneurs, and those in the surrounding counties, would be wise to work from home for the next several months.

  2. Hahaha, I had to laugh at this post, Jon. While I 100% agree with your wisdom (The best time to build a new business is when you don’t need it to support your family”), that’s not how it’s played out for me. God likes to call me to do things when wisdom says, “this isn’t wise.”

    Quit your job when you’re the only one supporting your family in order to do a yearlong unpaid internship.
    Keep the $350/mo car payment while you do that.
    Sell everything you have and move to a city you can’t afford to start a church that won’t pay you.
    Start a business while you’re not making ends meet. Start with nothing.

    I wrote down your words and showed them to God today ~ maybe next time he’ll listen to you and make it a little easier on me. 🙂

  3. Thanks for sharing these insights. I see the distinction similar to investing in stocks versus mutual funds. Diversifying is helpful to keeping the income coming. As a freelancers, it doesn’t take much to build a healthy sustainable income.

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  12. Thanks for Share ..
    1. Publishing deals
    2. Speaking engagements
    3. Book sales
    4. Retainer clients
    5. Online courses
    6. Affiliate sales (mostly Amazon)
    7. Calendar sales
    8. Freelance work

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  14. Thank you for sharing the post. I will start learning to turn on a new faucet. I think I can’t have more than 2-3 faucets, but I will try.

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