But, why not you?

A woman emailed me recently and asked if I could make her husband motivated.

They lived in Florida and he was stuck.

She wanted to know if going through the 30 Days of Hustle would fix that.

I, in perhaps not a great moment of salesmanship, told her it would not.

I think you’re supposed to beat your chest loud and proud when someone asks you about your product. You’re supposed to say it will fix everything. You’re supposed to extol its virtues and make grand, wide sweeping promises.

“30 great videos? A ridiculously amazing workbook? A community of support full of people from around the world? Not only will it motivate him, it will brighten his teeth and clean your gutters!”

But here’s the thing, after almost 16 years of marriage and almost 41 years of living, I no longer believe you can force someone to be motivated. A wife can’t make a husband get unstuck. A dad can’t force a son to right his ship. A boss can’t demand an employee change their life.

What can we do?

We can remind each other who we really are.

We can call each other back to the truth.

We can show each other the best of who we can be.

That’s what I try to do each day.

I might not be the best salesman, but I am a believer.

I believe in what you can do.

Maybe that’s foolish. Maybe I seem cheesy sometimes with all my positivity. Maybe I stand on too many rooftops and shout too loud somedays.

I’m OK with that.


Because I’ve seen the books you’ve written.

I know about the hundreds of pounds you’ve lost.

I know about the businesses you started.

I know about the houses you decluttered.

I’ve seen the marathons you’ve run.

I’ve watched almost 5,000 of you do extraordinary things and here’s the important part, I’ve watched you remember who you are.

We’re on the edge of a brand new year.

It’s fresh and sparkling and blank right now.

That whisper you hear? That tiny little itch? That bubbling “what if?”

It’s there. It’s you. It’s possible.

Don’t go it alone. Join me and a few hundred other people who are going to do some amazing things in 2017.

It’s time.

It’s time to remember who you are.

It’s time to be surprised at what you’re capable of.

Speaking of time, Wednesday is the final day to join the 30 Days of Hustle at 2016 prices. You’ve got less than 72 hours to get in at 2016 rates before we increase them to our new 2017 pricing for the coming January 2017 launch.

This is your year.

Sign up today.

About Author

Jon Acuff
Jon Acuff

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  1. Maybe this sounds corny, but when I awaken and say my morning prayers, I always ask that, since I’ve been given another day, I would hope I would do something to make the world a better place. It could be a phone call to a friend who is down and out. It could be reading the newspaper to the blind (which I do over closed circuit radio once a week). It could be serving a meal to a homeless person. It doesn’t have to be a major event, just something positive. My hope for 2017 is that I can amplify my efforts in this respect.

  2. John Reply

    I’ve tried the 30DOH a few times. Did a Do Over. Again and again. I have 1 problem. I drop out in the middle of it. Life takes over. I don’t have time. Emergencies happen at work. I always drop out. What can I do to keep me on track and finish the program and get a goal accomplished?

  3. Tahera Reply

    I had the awesome gift of 30DOH last January. No I haven’t wrote a book , ran a marathon, begun a business but I remembered who I am . Those possibilities locked within me are unshackled and given wings . Now I believe I can fly .
    Thank you

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