Do you know why it’s hard to get refunds, rebates and money back guarantees from companies?
Because they’re hoping you’ll give up.
One of the things I learned during my 15-year career in corporate marketing is that the harder you make the refund or rebate process, the less people will actually do it.
Companies don’t need you to make rebate requests via the mail. It’s actually a lot easier for them to manage if it’s all done online. So then why do they make you find a stamp, locate their address, print out a form, fill out the necessary information and mail in your request?
They want you to quit before you finish. Maybe during all the steps you’ll get frustrated and think, “This is stupid. Do I really need the $7? This isn’t worth the hassle.”
That’s why companies make the refund process difficult and the sales process easy. If you want to buy something, there are a million convenient options. You can purchase something with a single click. If you want to return something, the inverse is true.
I hate that.
And since I run my own business, I don’t have to do that. I get to make up my own rules.
So instead of having a complicated refund process for the 30 Days of Hustle Video Challenge, I have Ashley.
This is who gives your money back if you don’t love the course.
Here’s the whole process:
1. Email Ashley at Acuff.me within 30 days of purchase.
2. Receive your money.
You don’t have to explain yourself, fumble around for a receipt, or gear up for some awkward conversation where I try to talk you out of the money back guarantee.
Why did I make it so easy?
Well, I think you’re going to love the 30 Days of Hustle Challenge.
I think that because it’s awesome and we’ve only had 20 people out of 3,000 ask for a refund. That’s a 99% satisfaction rate for you folks playing along at home.
I think being part of this private group of hustlers is going to really help you knock out your goals.
Most importantly, I don’t want any sort of risk to stand in the way of you giving it a try.
If you’ve got a goal you want to accomplish, try out the course. Registration closes this Friday night at midnight!
If you don’t love it, email Ashley.
End of story.
What’s the business principle here? It’s simple, build a business that treats people the way you want to be treated.
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Don’t trust companies that are quick to take your money and slow to give it back.
And don’t miss the 30 Days of Hustle Challenge.