The man in the street with the midnight vacuum cleaner.

I wasn’t expecting to see him there in the crosswalk.

I thought I was mistaken at first. Who walks down the street with a vacuum cleaner in the middle of the night?

I took a picture of him to make sure I wasn’t just seeing things. The photo looks like I’ve captured some sort of blurry suburban bigfoot.


I thought about that guy for months because deep down I knew what he was doing.

He was working. He was walking to a bus stop for his night shift job. Or he was walking home from his second shift job to steal a few hours of sleep before his next job started.

You don’t carry a vacuum cleaner because it’s fun, easy or glamorous. Dogs in baby carriages is definitely a thing now but I’ve yet to see someone else accessorizing their look with a Hoover.

I don’t even like carrying my vacuum cleaner in our house because it’s just tall enough that I have to do this weird T-Rex arm motion to make sure it’s elevated 6 inches off the ground as I walk.

No, that guy was carrying it because he was hustling. He was not giving up. He was charging into the night to keep a commitment. Maybe to a family safe at home asleep. Maybe to a mother he was taking care of. Maybe to a dream he promised to fulfill years ago.

You might not carry a vacuum in the middle of the night this year, but you’ll have a chance to hustle.

You’ll have a chance to do the little things no one else wants to do.

You’ll have a chance to get back up, whether from failure or just an alarm clock that refuses to give you even 9 more minutes of snooze.

I know you will because I’ve already connected with hundreds of you in the new 30 Days of Hustle private community.

It’s full of people just like you who don’t quit. Who do the unsexy, unseen, unglamorous work that every big dream always requires of all of us.

Today is the last day to join the challenge. It closes tonight at midnight Pacific. I’ve talked about it a lot this week, but I’m about to stop. If you want in, sign up today because this is your last shot.

Grab the vacuum this year. Hit the streets. Join the 30 Days of Hustle Challenge and head into the night or the morning or whatever time it is that you need to get your hustle in gear. There are 30 videos, a workbook and a wildly supportive community waiting for you.

Here’s to a year of hustle!

P.S. If you sign up for the 30 Days of Hustle and don’t love it, I’ll give you all your money back. Don’t wait until Saturday and wonder, “What if?” Sign up before midnight today!

About Author

Jon Acuff
Jon Acuff


  1. I saw that guy in Bellemeade too! He was singing at that time which reminded me you always need music to go with your hustle. Happy New Year!

  2. Jon – I read this as I’ve been working off and on to finish off 2015 in my journals. Years ago, when my daughter was little, hustle made it possible for me to work part-time as a CPA. And now, 30+ years later, it makes it possible for me to work part-time again after being laid off a year ago and wanting to retire. Hustle is why I got those opportunities. I was a known commodity and I could do what needed to be done. My particular skill set is a low demand one, but it is also has a low supply. So when companies need me, there’s not many of me out there to hire. Hustle helped me develop those skills and have them at the ready.

    Thanks for the reminder. No matter who we are, hustling makes a difference. I’m looking forward to your course. I’m moving the hustle to a different area of my life and this will help me get it done.