If you have time to binge watch TV, you have time to hustle.

Everyone I know is busy.

We have too many emails, too many meetings and too many commitments.

I haven’t met anyone in the last 5 years who said, “I just have too much free time.”

We are all too busy.

But just as we gripe about our bloated calendars, we discuss the TV shows we are watching.

Not just watching, binge watching.

That used to be a bad word. In the 80s, “binge” had a negative reputation indicating something unhealthy.

The word binge was whispered about people who had no self-control. “Did you hear about Tim and the Rolos? It’s just terrible. He binged on the whole bag like they were peanuts. But they’re not. They’re chewy caramels covered in milk chocolate. Dark if you’re fancy and think you’re better than everyone. He binged!”

Now, that word is a product benefit used to sell shows and movies and cable sign ups.


I’m OK with that. I like TV. I love Netflix. It’s one of my favorite apps on my iPhone.

What I’m not OK with is us pretending we’re busy and then binge watching things.

Please stop telling me you’re too busy to hustle on a dream and then tell me about how you binge watched Making a Murderer.

When our words betray our actions, we miss the simple truth about time:

1. You have more time than you think.
2. You make time for things that matter.

Time is funny that way. If we really want to find it, we usually can.

You don’t get to use both B words in your life. You can’t say you’re too busy and at the same time give in to the binge.

It’s one or the other.

Watch a show. Watch a thousand shows, just don’t tell me you’re too busy to hustle on your dreams.

There’s always enough time for the things we care about.

About Author

Jon Acuff
Jon Acuff


  1. Ramona

    Whenever I find myself falling into the “I don’t have enough time” trap, I remember this quote by H. Jackson Brown Jr: “Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.”

  2. Hey Jon,

    I totally agree with your post! For me, I know I find time for what is important to me. Our dreams should be important enough to us that we take time to reflect on them and perfect them. It is a question of what you value.


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