Please stop telling me you’re too busy.

Please don’t tell me you’re too busy to look for a new job and then show me your perfectly detailed fantasy football team.

Please don’t tell me you’re too busy to write your novel and then give me intricate plot details about the six television shows you’re watching.

Please don’t tell me you’re too busy to update your resume and then update your social media accounts incessantly.


We are a busy people. Our clocks are thin and tired, our schedules full and bloated.

But somehow we find a way to give our time to a host of wonderful distractions.

There is a reason the average 21-year-old has played 10,000 hours of video games.

There is a reason the average American watches 35 hours of television a week according to Nielsen.

There is a reason American companies lose an estimated $6.5 billion during the 15-week fantasy football season.

Time is a squirrely thing. It only goes where you tell it to go. It has no mind of its own. It won’t naturally gravitate to things that matter or work you really care about. It always looks for the easy way out.

This summer, I dare you to rescue some time. Not all of it, just a little. I’m talking about 15 minutes. I don’t care how busy you are, you have 15 minutes hidden somewhere in your day.

I dare you to rescue that tiny amount each day and then watch what happens this summer. That first 15 minutes will grow into 30 and then 45 and then 60. By the end of the summer, you will have worked for 1,500 minutes. You will have 25, on purpose, goal-crushing hours under your belt.

I’m rescuing my time this summer because I love Netflix too much. If I open up the app, it’s all over. I can’t just watch one episode of a TV show. My hours will be swallowed up by show after show after show. So instead, I’m going to DO Summer.

If you’re with me, sign up to get the free PDF I created to track time. Pick one skill you want to give your 15 minutes to and then get going. It’s not impossible to find time, sometimes all it takes is a piece of paper.

Time won’t find you. You have to find it.

Get started right here.

About Author

Jon Acuff
Jon Acuff


  1. Amen, Jon! Busyness has become the buzzword of our culture–our crutch. I can’t honestly think of a conversation with someone where the word doesn’t come up. But it’s mostly an excuse.

    Our church is sharing the DO SUMMER campaign with the congregation this week –

    Doing more isn’t important, doing more on purpose is.

  2. I don’t play video games or watch tv but this thing called social media… Especially Periscope where you just can’t click like and move on. I’m reading the Bible as my Do Over. 15 mins a day. Thanks for the challenge.

  3. Mel

    Guilty. Busy is such a terrible buzz word in our culture. I will join you and I will post this to my readers and see if I can gather a team of Doers this summer! Time’s a wastin’ 🙂

  4. The kick-in-the-pants I needed to stop watching Criminal Minds incessantly – really, I need to stop 😛

    Thanks Jon #HUGS


  5. Love this! — And, “If it’s important you’ll find a way, if not you’ll find an excuse.”

  6. Liz

    Perfect! How much better off would people be if they spent the 35 hours watching TV to actually cook a healthy meal during the week. Time is like water, it takes to least resistant route. 🙂

  7. Great points Jon. Thankfully, I’m moving at a very good pace in my hustle currently. That has a lot to do with much I have learned from you and the other great people in the Hustle group, but also with good time management. (You would be really proud of me. 🙂 ) It’s funny- I have been trying to read the same RELEVANT TO MY HUSTLE book for over a month now, but I’m so busy hustling as well as being a wife and mom that I can’t finish. I really like the book I’m reading. It’s got so many great nuggets. I’m going to finish, honestly. But I’ll need to hurry before the library ninjas find me because it’s now overdue. But I’m not feeling stressed or overwhelmed. Instead I’m feeling excited and proud that my hustle is finding a real groove. It’s gratifying to know that my hard word is paying off.

  8. Tom

    It was amazing how much time all of these activities really take up.

  9. KC

    Damn it. Thing is, I am too busy. But that doesn’t mean I don’t waste at least some of my time. Thanks for the gut check. Keep up the good work.

    Jerk. 😛

  10. Nicole

    Wow! Hit me like a ton of bricks right in my face Jon! I have been talking about needing to change jobs and doing something meaninful for the last (almost) 2 years when I started my current job!! At the end of this month I turn 38 and I feel completely stuck in my career as well as our (my husband & I) financial situation has been living from paycheck to paycheck.The excuse of never having time to look for a job because I have 3 young children, a full time job, and no energy has gotten really old 🙁

    Thanks! I really needed this and will join the challenge.

  11. Jon! Why are you always picking on me?? 🙂

  12. Sleep, with a capital “S”, is my favorite love.

  13. Great message today Jon. Everyone has the same hours in the day, it’s just a matter of how you choose to use YOURS. Have a great day, and stay encouraged!


  14. 15 minutes a day is over 91 hours in a year! That’s like getting over 2 weeks of vacation just to work on one project. What could you do if you got 2 free weeks of vacation from your job to work on something? If you turned off the TV an hour a day that would equate to 9 weeks in a year. It’s the power of small changes that can lead to amazing result. Great post Jon!