If there’s one thing I’ve learned from doing Q&As at live events, it’s that not all questions are created equal. Some questions are just easier to answer than others.
For example, “Do you want some queso?” is an easy question to answer. (The answer is “yes,” always yes.) That’s actually what we in the business call ‘rhetorical.’
Then there’s the other end of the spectrum. Questions that are impossible to answer, like:
“What are you more afraid of: bear attacks or Lorenzo Lamas from his ‘Renegade’ days?”
“How would you react if Michael W. Smith and Prince boarded a flight you were on but they sat far away from each other so it wasn’t easy for you to stare at both of them with your hands to your face like Stefon from Saturday Night Live?”
“What’s one piece of advice you would give to someone who wants to write a book?”
Those are tough. And that last one? That might be the toughest.
You don’t need me to tell you this, but writing a book is a daunting task. There’s so much that goes into it that I understand why it feels like any little nugget of advice to demystify the process will help.
And don’t get me wrong, my advice is legendarily great. There’s a reason they call me the UDL in some circles (Unibrowed Dalai Lama). But ONE piece of advice to cover the WHOLE process of dreaming up, writing, editing, publishing, and selling a book? I get sweaty just thinking about how to answer that. And people ask me that regularly on Twitter. They’ll tweet, “I’m thinking about writing a book, what should I do?”
Which is a somewhat silly question to ask via Twitter if you think about it. How in a 140 character tweet can I possibly give an answer with value? What kind of book? Fiction or non-fiction? When are you writing it? Why are you writing it? Do you want to go with traditional publishing or self publishing? Do you have an audience already or is your goal to build one with the book?
There are so many questions that come up with the book writing process, that’s why I’m so excited to see some friends of mine getting behind a new project to help authors not just launch books, but launch GREAT books. (Yes, there is a difference.)
It’s called Author Launch, and it’s a 46-week course that features a 50,000-word workbook, weekly videos to help you along your journey, and a private community of authors who are writing their own book alongside you.
(Update: the course is now closed, but registration will re-open in Spring 2015.)
I’m a big fan of it for three reasons:
1. I know almost all of the people involved in the project. Ally Vesterfelt, Jeff Goins, Donald Miller, Derek Webb, Crystal Paine, and Carlos Whittaker to name a few. They’re all legit writers and legit people. It’s an impressive roster of mentors for any aspiring author.
2. Every great book needs a great team behind it. Traditional publishers already offer that, but if you’re self-publishing, this is an amazing way to get qualified people on your side. They had established authors create unique content, they had a professional video crew package that content, and they provide milestones and objectives for you to hit along the way.
3. It’s a 46-week course! 46 weeks! Having written a few books before, that feels about right to me. Anyone who tells you they can help you write a great book in a month is probably wearing a jacket lined with rolexes. Writing books is easy. Writing great books is hard. But having this roster of authors come alongside you for a full 10 months? That’s the type of guidance you need to start AND finish a great book.
When people tell me they want to start a blog, I always tell them the same thing, “read Michael Hyatt’s book Platform.” It’s my go to resource for launching a social media platform. I’ll never become an affiliate for things I don’t think will genuinely help people. That’s why I became an affiliate of Author Launch along with my fellow writer and good friend Bryan Allain, who helped me with this post. We both honestly think it will help you write a great book.
If your goal is to write not just a book, but a GREAT book in 2015, you’re gonna need some help. And the resources and guidance you’ll get throughout the 46-weeks of Author Launch is comprehensive help from great authors doing great work.
UPDATE: Here are a few video samples of what you’ll find in the course:
Thoughts on your marketing campaign with Crystal Paine:
Thoughts on finalizing your title with Donald Miller:
Want to learn more: Click here.
(UPDATE: the course is currently closed, but will re-open in the Spring of 2015)