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Jon Acuff
Jon Acuff


  1. Jeremy Albright

    WOW! The is pretty AWESOME!

  2. Mitchell

    That was one of the coolest things ever!

  3. Jared

    A Bob Goff-esque caper for sure!

  4. Candace Altagracia

    That was a tear jerker before bed!!! Wow! Thanks for sharing Jon : )

  5. Carlos

    Only in Canada. Americans aren’t that nice. 😉

  6. Jason

    Absolutely brilliant marketing… The buzz around this campaign will absolutely be worth the investment and work they put into pulling it off. If anybody ask me what I want for Christmas I will definitely mention something expensive just in case……

    • Lori

      What a fabulous way to experience the holiday and market your company to build return customers !!! I know if that happened to me, I would not fly any other airline! Kudos to WestJet!

  7. Lesson learned: When Santa asks what you want for Christmas, don’t say socks and underwear. 🙂

  8. No way! That is spectacular. I love generosity!

  9. Twyla

    Made me cry…

  10. Holy dang. *reaches for Kleenex*

  11. Lindsay

    Made me cry. Thanks for sharing.

  12. Janine Doyle

    Thanks for sharing, it was so moving it made me cry.

  13. Abigail

    Bet the guy who asked for the warm scarf regrets that..

  14. Ross

    Dear Santa,

    I wanna be Canadian for Christmas.

  15. Brilliant strategy. I bet they have those customers for life.

  16. This is very similar to what happened to me on a flight a couple of ago. Except instead of Santa there was “customer service” and instead of gifts there was “losing my luggage and giving me a $50 credit on a future flight.”

    This is way too awesome.

  17. Awonderful piece of generous Marketing.

  18. This is great!!!!! Thanks for posting!

  19. That brought tears. Unexpected, lavish generosity is just beautiful to watch!

  20. M H

    I’ve seen it twice this morning and have cried both times! Wonderful!

  21. Heathet

    WOW. ….pretty awesome.

  22. This made me cry, Jon. I don’t like crying, Jon.

  23. Kelli

    Oh, the poor guy who asked for socks and underwear! I hope he didn’t see the big screen being delivered…

  24. Remember to ask big. Wow. That was awesome.

  25. That was ridiculous. Way to go above and beyond!

  26. Becky P

    Brilliant. Amazing marketing. Found myself tearing up!

  27. Barb

    Jon, I watched this morning before I put on my makeup. Good thing. Cried like a baby! Thanks for sharing!

  28. Robert Wolff

    This is not about asking for something nice (big) or promoting themselves as an airline for more market share. This is about listening and meeting expectations. I applaud their efforts and am truly inspired by their creativity and generosity. The reason the tears are flowing is that this is so rare today. We are all capable of random acts of kindness if we dig deep within ourselves.

  29. I wonder if anyone asked for their mortgage to be paid…

  30. A round of applause to WestJet! A beautiful video!

  31. Andrew

    I’m sorry to say that I let my cynicism get the better of me at first, but this represents the best of corporate America in a world that is full of cynicism. Merry Christmas!

    Of course, I went back to watch the “bloopers” reel and people did ask for new cars, diamond rings, etc. but the look on those children’s faces when they got toys and electronics… it’s not about the gifts themselves, its about the spirit of Christmas and the spirit of giving.

    • sbgob

      I’m right there with you… I wanted to be cynical, and I wanted to say that this is just glorifying today’s consumerism. However, in the end, it was a generous act of just pure kindness, plain and simple. It’s so rare these days.

    • Allison

      …except it isn’t corporate America – WestJet is Canadian. Another reason for me to be proud of my compatriots! 🙂

  32. Ok NOW I’m crying! Too cool.

  33. Apparently Papa Smurf is Santa. Just sayin’ that stood out.

  34. Samantha

    Ok, so, how do we get Canada involved in our healthcare reform? 🙂 Loved it!

  35. Jeff Bevan

    That was an awesome video!

  36. Holly

    Tears. So fantastic!!! Love Does WestJet!!

  37. Suzannah

    YES!!! ….you’re right! – delightful and soo brilliant.

  38. Sandy

    So incredible. I found myself just smiling as I watched it a second time with my family. A real class act. Congrats.

  39. Mary

    Faith in humanity = restored.

    Now if you’ll excuse me, I must have got tinsel in my eye or something…

  40. That is AWESOME!!! I don’t know what else to say.

  41. Kayla

    I would have asked Santa to finish funding our adoptions:) https://www.adopttogether.org/00712

  42. Tracie

    “Miracles do happen when we all work as one!” VERY cool!

  43. Stacie

    Thank you, Jon, for sharing this video. Wonderful!!!!

  44. jill mulholland

    I enjoyed watching this and then I started thinking. All these people are white, all of them can afford a plane ticket. So it is like a big superbowl add but one that people will remember and promotes West Jet. I wish they had spent the money on people in need.

    • Theresa

      Wow. Not a Jesus Juke…a Charity Juke, maybe?

      Definition: When someone does something nice for someone else, and the criticism follows that it should have been done for someone else more needy or wasn’t a big enough gift, even though the person giving the critique doesn’t have a clue what else this company or person may have done for other people. Basically stems from jealousy that they weren’t the ones to receive the charity, I’m guessing.

      I picked out a child from the Angel tree. Should I have checked to make sure they weren’t white and had never had a vacation first? Just checking for next year. Want to make sure that you pre-approve of my giving.

  45. Completely effective because now I’ll be sure to check out WestJet for flights! I’ll always have a little hope they’ll give me a gift.

  46. Beth

    Thanks a lot! Now I’m crying!

  47. Susan

    I don’t think I have ever cried because of a YouTube video-until I watched this one. Wow, this is amazing!!!!

  48. How wonderful!!…………I love that they gave to these people and not to just a TV commercial; that is truly the Christmas spirit and such a surprise.

  49. Ben

    The rich get richer. Thanks for the reminder.

  50. Patricia

    How fun! (Content marketing at it’s finest WestJet!) I’ll bet underwear guy wished he had dreamed bigger : )

    • Andrea

      I feel sorry for all of you who believe that behind every positive act there’s a motive of greed.
      Is there something wrong that this story had many “winners”, and that includes the airline Santa?
      A comment such as yours is so typical of the pseudo intellectuals on the LEFT! Get over yourself, Patricia.

  51. Michael

    Jon – Thanks for reminding of the great people and companies in this world.!!! AWESOME.!!!

  52. WONDERFUL! AMAZING! Thank you so much for creating and sharing the magic! XOXO

  53. Matt

    That was so amazing. If we could do anything to say thank you it would to fly west jet I know I’m going home to upstate New York this April I will see if West jet can get me home Well done

  54. Cynlouannsue

    This was the best ever! I hope everyone sees it!

  55. Sarah Thomas

    Brilliant marketing but more importantly – generous and kind. Way to go.

  56. Cindy

    It truly is a season of love!

  57. That is amazing! I was crying most of the way through. Love the kid who received the Android tablet!

  58. Todd

    To those complaining about “the rich get richer” or “should have given to those in need instead”… this video was about giving back to their customers. Plain and simple. If you want to know about WestJet’s charity efforts, have a look at this page: http://www.westjet.com/guest/en/about/community-investment/index.shtml

    • Ben

      Great. But, taking this at face value, you’re giving to people who already have everything. That is certainly something to brag about.

  59. Wow! This is so cool! Thanks for sharing, Jon.

  60. Chelle'

    Thanks for making me cry at work…

  61. chelle ching

    With all the needs in MY LIFE, regarding those I love… I have to say stumbling across this on Facebook just now, brightened my day… It was so fulfilling watching the faces; not only of those on the ‘disbelief’ end of the receiving. but the busy workers who were the ‘hands on’ part of the giving ! Yes, it is truly what Christmas is about, the gift of giving, from a true and genuine heart. I live in Hawaii… would love to see my family for the holidays (dad is 85), but can’t afford it… nor have I heard of WestJet until now… but I will never give up on miracles from above… Merry Christmas to all, and thank you for sharing this !!!

  62. That is the absolute greatest. Best idea and the company will never be forgotten by a long shot. Couldn’t have been better advertising and kind giving.

  63. Jean

    Wow! What an amazing thing to do!

  64. Rudy

    LOVE IT, LOVE IT, LOVE IT!!! It is truly amazing AND inspiring how much human generosity can touch one’s heart. Way to go, WestJet! Totally awesome.

  65. mary abboud

    What an awesome way to give back to their customers. Could not believe the negative and unkind remarks people made..this is supposed to be the season of joy and love. The gifts were a pleasant bonus! Merry Christmas to all. Go practice random acts of kindness. Will give you joy as well.

  66. Brought a early joyful tear to my eyes. The gift of gifting is seeing the joy on your loved ones faces when they open that present they had hoped to get for Christmas. You were able to do it for so many, so unexpectedly. Have a Merry Christmas. You are already blessed. >;)

  67. Paul Pennington

    Got caught crying at work…not good. Thank you for passing this on…this shows the difference between normal and AWESOME. We’re going to take this and make it happen here at work next year!

  68. Wow how wonderful. I can only give everyone a FREE portal to a global happiness movement to make your life a happier one! But I am still paying it forward. Tis the season, enjoy! Will you help spread happiness?


  69. Lyndsay

    So proud of this little western Canadian start up company that could, and then DID! Westjet has been an amazing airline from day one. Their commitment to their clients is unsurpassed in Canada (and elsewhere!). I am so fortunate for them to be my primary air carrier. This video is just a bigger version of their consistent approach to customers. For me this consistency makes all the difference between this being a PR stunt, or it being an expression of their deeply held values! LOVE THEM

    • Shari Ann

      I never heard of WestJet before, but this is exactly what I got from the commercial. A company willing (and creative) enough to orchestrate something like this has got to have a solid and outstanding customer service attitude. Otherwise the entire thing would be a bad joke. Only a company that truly cares about both its employees and its customers would be able to do this.

      Did they use it for marketing? Yes, because they ARE a business. If they weren’t a successful business they wouldn’t have had the money nor the opportunity to be this generous to their customers.

      And now I know of WestJet, and you can bet I’ll be looking for an opportunity to fly with them in the future.

  70. Kristina G

    I think this is great! This is a sure way to spread the gift of giving!

  71. Pam

    Oh my goodness! That was awesome and so generous of WestJet. Walmart et.al, could take a lesson……… Thank you for sharing!

  72. Jeanne

    I do not wish for me. Thankful for the reminder to be generous beyond imagination. I can share from what I have too. We all have enough to share .

  73. Giving is not only contagious, Its what Christmas is really all about. God gave his son Jesus, so that we might have eternal life. I hope you make this an annual event. Thanks WestJet!

  74. This is fantastic! They could have come up with any creative way to get there name out there, but instead they choose to be generous to people and inspire others to do the same! I was totally crying and if I’m ever flying in Canada, WestJet it is!

  75. Theresa

    This was wonderful! Unexpected gifts are the best type of gifts!

  76. Lucienne Morin

    OMG….This is ABSOLUTLY AMAZING!!! It Brought tears to watch everyone face with so much joy that is soooo needed in our times and life is so hard financially for so many!!! I THANK YOU WEST JET and PARTICIPANTS WHO GAVE AWAY ALL THESW GIFTS FOR DOING THIS BEAUTIFUL THING!!! You have truly moved me & I have travelled with you a few times and believe me!!! My future trips are guarantied to be with you if I can help it!!! CONGRADULATIONS WEST JET!!! <3

  77. Stella

    Wonderful to see the. Spirit of Christmas in action. Blessing abound when we give to others.

  78. Sheryl Johnson

    That was so neat. What a great PR move on the company’s part as more people will be talking about them now than if they’d spent $2 million on an ad PLUS look how many people they made happy – not only the customers but think of how fun it must have been for the employees to have been a part of that – great for company morale.

  79. This is why we all need to be REAL when asked “What do you want?”. Leave that “all I want is socks and underwear” at home! LOL!

  80. Sofie Kellogg

    So refreshing to see there is still generosity and caring people inspite of all the negative stuff that is being imposed on We The People.

  81. Wow. Just wow! Mus have been fun for their employees too!

  82. Casey

    I work for Westjet. I’ve gotta tell you… this wasn’t a gimmick. I’ve only been at Westjet a short time, but the culture is amazing. They are all about their guests and having fun. What a fun place to work!

  83. David

    Wow. That was too cool. Well done, West Jet.

  84. Bruce in Seattle

    It’s too bad American carriers (like United, American Airlines, Delta, etc.) don’t even have a clue how to treat hard working customers. You give us those wonderful FREE peanuts. You know they’re on Santa’s NAUGHTY LIST. Don’t be too surprised when you find FREE lumps of coal in your stockings.

    Awesome Campaign WestJet. You’re NOT on Santa’s naughty list.

  85. That’s amazing. When I first saw the big box I thought “Tiffany box!”

  86. Na

    Awesome! Go WestJet…keep spreading the joy! I was moved to tears.

  87. Caroline

    This is truly inspiring! Happy Holidays to all 🙂

    Wish other companies cared about their customers like this! Something that may have cost so little to a huge company like WestJet goes a long way!

    Love it!

  88. Andrea

    An amazing story that should be enjoyed by everyone! We all need more stories about the goodness in the world.
    To all of you PROGRESSIVES ……What do you think about this Christmas Magic being provided by a CORPORATION?

  89. The best Christmas commercial for the holiday, I don’t know where West Jet , but truly fantastic job.

  90. Jan

    Dearest WestJet, you’ve made my heart sing!!! Knowing you had the thought to do this – and actually did it! – is a holiday gift to ME! This is the true joy of having abundance… sharing it. Thank you for this delight. I love this, and I love you!!! I promise to fly your airline any chance I get!!!

    May all this joy be returned to you ten-fold! xoxoxoxo

  91. Arlene Medemblik

    Wow!! What a great idea! West Jet is the best!! The BEST and friendliest airline around. Thank you for your generosity!! Merry Christmas

  92. Carolyn

    Beautiful—Lesson to be learned—-if Santa asks you what you WANT just TELL him and don’t ever say what you NEED or you will get socks and slippers. Happy Holidays to all.

  93. Ann Bowron

    WOW! Made me shed a few tears, It was amazing to watch such generousity by one of our Canadian airlines and the looks on some of their faces, Priceless! Way to go WestJet! Be Proud! Merry Christmas!

  94. Dorenda Halteman

    WOW!! Brilliant Marketing!! It made me cry!

  95. What a wonderful thing to do the true meaning of Christmas
    merry Christmas to all I would like lo be able to be
    Part of this wonder ful time such joy

  96. Pat Machado

    I deliver WestJet planes at Boeing. They are one of our best airlines!

  97. Candy

    Dear Westjet,
    That was the coolest thing I’ve seen. I want to be like you. Makin people smile is awesome! Give your marketing peeps a raise.