The #1 word that kills dreams.


Fear is a powerful poison but it’s not the most dangerous toxin when it comes to dreaming.

That title belongs to a surprisingly peaceful looking word that actually ruins more dreams than any other obstacle.

What dragon is this? What demon lurking just outside your door?

It’s the word “someday.”

Someday is where most of us store our dreams.

Someday I will write a book.

Someday I will start a business.

Someday I will ask her out.

Someday I will let him know how I really feel.

Someday I will go on that trip.

Someday I will lose that weight.

Someday, someday, someday.

If we said, “I will never chase my dream” the finality of that would shame us into action. But we don’t, instead we believe the lie of someday. (Steven Pressfield writes brilliantly about this very thing in The War of Art.)

Though I’ve written about this word before, I’ve never said what I am about to tell you.

Today is someday.

Scratch out the word on today’s calendar. It’s wrong. It is not Monday or Tuesday or whatever day it says.

Today is someday and my buddy William Warren illustrated this idea perfectly for me. You should follow him on Instagram. He gets it.

He knows that every day, your actions determine if this will be someday or just another ordinary day.

I choose someday.

I choose that this is the day that the dreams of tomorrow are supposed to begin.

I choose not to hide my hope in a future that will never arrive.

It’s here.

For me and you.

Today is someday.

What are you going to begin?

About Author

Jon Acuff
Jon Acuff


  1. Right on. Reminds me of what the brilliant Emily Dickinson said, “Forever is composed of nows.”

  2. My sister in law bought me a copy of Quitter about a year ago. Reading it inspired me to make my some day today as well. I have been writing something almost everyday as suggested in your book. It feels good to live out my dream and see how it makes me come alive.
    Thanks for the inspiration I look forward to meeting you “someday” ;).

  3. I love this! Just found your blog and read the last 4 posts, all fantastic! This is my favorite so far though. That someday, it’s a sneaky one. Keep rockin’ it, man!

  4. OMG!!! I didn’t know the whole gang had moved over here. Here I was thinking “someday, I’ll find Jon’s new space”. Well, today is my someday…yay! Weird but true- I missed Jon and all the other guys (and ladies of course) over.

  5. Deborah

    This is awesome Jon! I’m a perfectionist and believe I have to have EVERYTHING in place to start. It keeps me from starting things. This is an awesome post. Saving the picture as my screensaver! Now I need to buy your book. Haha

  6. Guilty as charged!!! There are so many things that make your dream(s) be a SOMEDAY thing. I am learning that, with the proper steps, it’s more likely than not you START (today) making your dreams a reality. Thanks Jon. You are truly an inspiration.

  7. Patrick

    John, I have just downloaded your book “Start” and I have loved it and listened to it at least 3 times in a 1 month period( I drive ALOT) but I can never remember at what point you talk about you and your wife being opposites, as in your the dreamer and she is a realist…..Im arguing with my wife and I think this may help…