Hustle

The hidden secret of those who hustle well.

What actions come to mind when I say the word “hustle?”

Working harder?

Doing as much as possible?

Getting more done?

Those are all addition activities, where you add more activities and more actions to your life. That is an important part of hustle, but hustle is more than that.

Successful people know hustle is also an act of subtraction. You have to remove things from your life that don’t matter so that you can focus on the things that do.

But in a busy world where more things compete for more of your time than ever before, what are the things you should ignore?

Better yet, what are The 3 Things Successful People Ignore?

That’s the question I’ll be addressing in a free webinar next Wednesday night, May 4th at 7PM Central.

I’ll not only tell you what they are, but I’ll give you practical advice on how to ignore each one.

And if you can’t make the live webinar, I’ll be sending out a replay link to everyone who registered for the event so they can watch it later.

Sign up here to watch live or to receive the replay link.

Hope you join me next week!

Hustle

Axe Body Spray, Human Bulldozers, and why it took me 34 years to write my first book.

The word “hustle” has a terrible reputation. Your most obnoxious, self promotional friend is constantly posting pictures of watches, Lamborghini’s or yachts on Instagram with captions like “Every day I’m hustlin’ – Abraham Lincoln.” I’m pretty sure that was Rick Ross, not Abe Lincoln.

Over the last two years I’ve taken more than 15,000 people through the 30 Days of Hustle Challenge (join the wait list for the May launch here), and if there’s one thing I’ve learned it’s that there is still a lot of confusion about what it means to hustle.

Is hustling a good thing or a bad thing?

Is it the reason successful folks are doing so well, or the reason workaholics roll over people like human bulldozers?

Is it an Axe Body Spray flavor or not?

(It’s not an Axe Body Spray, by the way. But Score, Jet, and Touch are.)

Here’s what I know: Hustle is an act of focus, not frenzy. It’s an act of addition, but also subtraction. It’s about focusing on what matters the most, in the right way.

I didn’t write a book for the first 34 years I was on this planet. In the last six years, I’ve published five.

I’m going to cut myself some slack during the toddler years because I was terrible at spelling and high school was a blur since I was the popular, wicked muscular quarterback that everyone wanted to date, but why did it take so long during my adult years? There are a few reasons, but the biggest one is hustle.

I was great at talking, but not doing.

I was high on goals and low on actions.

I didn’t know how to hustle on the things I really care about.

I put together a free video series called the 3 Rules of Hustle based on what I’ve learned over the last 6 years. I wish I could go back and show the 22 year old me these videos. He was too cocky and sure of himself to think he could learn anything, but maybe the color-coded bookshelves would have distracted him long enough to listen. If you missed this series the first time, it’s three short videos that separate fact from fiction about what it means to really work on your dream.

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The video series is still free for the time being, but you’ll need to sign up to get access to them because I won’t be posting them on my blog. The best part is, unlike last time, when you sign up you’ll get access to all three videos immediately!

Hustle is the fuel for the things we work on. If you use it the right way and apply it to the right things, you get to be more awesome, more often.

I can’t wait to see what dream, goal or project you apply the 3 rules of hustle to!

P.S. There’s a surprise guest who joins me in the videos, but you’ll have to watch this to see who it is.

Hustle

Don’t say this sentence this month.

“Cadbury Crème eggs are gross” is a dumb sentence to say.

No they’re not.

They’re tiny bursts of chocolate manna delivered with love from the artisans at Cadbury.

Do I acknowledge the Halloween versions they put on the market? No, but then I don’t acknowledge Mariah Carey’s second Christmas album either. I’m a purist. I stick with the original, save for Crystal Pepsi which was my favorite clear soda of all time and Sharknado 3, which took the metanarrative of meteorological sharks to new places.

Criticizing Cadbury Crème eggs is not the worst sentence you can say this month.

The worst sentence is this:

“It’s too late to work on my goals this year.”

January is for resolutions and goals. It’s when we buy calendars and running sneakers and kale. That’s the only time you can really focus on changing your life.

By April, you’ve missed your chance. Too much of the year is already gone. The moment of inspiration has passed.

That’s garbage.

At this moment right now, you have 36 weeks left in 2016. Next week, you’ve got 35 weeks.

The year has barely begun.

Where does it say you can’t work on goals in April and May? Where does it say that just because the rest of the world has quit, you have to as well?

I love January, but it’s not the best month to knock out a goal.

The best month to work on your goals is always this month.

I’m tired of being full of hope in January and then full of regret in December. Have you ever had that experience? This was going to be your year. You were really going to do it! But then, 12 months later December rolled around and you looked back on a year that didn’t go like you expected. Do you know why that happens?

Because we coast in April. We buy the January lie that you can only hustle in the beginning of the year.

Nonsense.

For the first time ever I’m doing a May round of the 30 Days of Hustle.

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What’s that? It’s a 30-day video course and private community of people from around the world who will help you knock out your goals. I’ve taken 15,000 people through the course over the last two years and it’s been crazy to see what can happen when you learn how to hustle on the things you care about most.

The wait list is open right now and if you have even a hint of curiosity of what you could do this May, you need to sign up today.

It’s common to give up on your goals by April, but who says you have to be common?

Hustle all year, not just in January.

Sign up for the 30 Days of Hustle wait list today.

Hustle

650 reasons you should stop comparing yourself to other people.

Do you know who Gary Vee is?

His full name is Gary Vaynerchuk and he’s a brilliant proponent of all things social media. His fourth book, #AskGaryVee, just hit the New York Times Bestseller’s list.

Gary Vee is also who a lot of my friends compare themselves to right now. They say things like:

“That dude is everywhere!”
“He’s killing it on snapchat! I’ve gotta to get better at snapchat.”
“I’ve been studying his book launch and want to do the same things he did with my book.”

I love that. I think it’s critical to have someone ahead of you to study. Gary Vee just put on a Master’s clinic in how to launch a book and I personally took a lot of notes.

The danger is when we try to turn inspiration into duplication.

As we attempt to duplicate what someone else is doing we miss a lot of the behind the scenes details. We see the person, Gary Vee, but forgot about the process, the team, the struggle and the thousand other factors that went into the final product.

When we don’t get the same results as the people we’re comparing ourselves to we get frustrated and want to give up. If it worked for Gary, or Bill or Sheila, why didn’t it work for me too? Maybe there’s something wrong with me?

Or maybe you don’t have 650 employees like Gary Vee does.

Let me repeat that. In a recent Instagram post, Gary Vee mentioned he had 650 people at his agency VaynerMedia. The Internet is full of fake, motivational entrepreneur types. Gary isn’t one of them. He’s built a $100 million business.

You would never drive by a large corporation, see 650 people working hard in a big building and think, “Why am I not accomplishing as much as that building? I suck. Look at that company. I should be getting as much done as that company right now and I’m not. Ugh, I am the worst.”

That’s how weird comparison is on the Internet. We look at a CEO of a major company and compare our accomplishments against his.

Does that mean you should wait until you have 650 employees before you hustle? Of course not. Gary Vee was hustling long before he had a single employee and you can learn a lot from him. It just means you shouldn’t compare your results against his results.

Want a bonus reason you shouldn’t compare yourself to other people? Gary Vee is already the best Gary Vee. That spot is taken. The Pioneer Woman is already the best Pioneer Woman. Tim Ferriss is already the best Tim Ferriss.

You know who makes a terrible Tim Ferriss? You do.

You’re the worst Tim Ferriss, but fortunately you’re the best you.

The way to beat comparison is simple.

Hustle so hard on your goals you don’t have time to compare yourself to someone else’s.

What’s the best way to hustle?

Sign up for the 30 Days of Hustle, a 30-day video course I’ve taken thousands of people from around the world through.

The next round starts in May, but you can get the best price by jumping on the wait list right now.

Comparison is a punk.

Be the best you instead.

Hustle

7 legit reasons your spouse doesn’t support your dream.

1. If you spent more time on Netflix this month than working on your dream, don’t get mad that your spouse has a hard time supporting you.

2. If you’ve talked about what you’re going to do for a year, but haven’t done anything, don’t get mad that your spouse has a hard time supporting you.

3. If you’ve got a million plans but zero actions, don’t get mad that your spouse has a hard time supporting you.

4. If you’ve changed ideas a thousand times, don’t get mad that your spouse has a hard time supporting you.

5. If you’re ignoring your commitments in order to work on your dream, don’t get mad that your spouse has a hard time supporting you.

6. If you’ve told your spouse, “I’m serious this time,” more than 10 times, don’t get mad that your spouse has a hard time supporting you.

7. If you’ve already taken your family to the brink of destruction on other ill-planned dreams, don’t get mad that your spouse has a hard time supporting you.

I wish someone handed me this blog post on my wedding day. I would have given them a disposal camera in exchange since nobody could take photos with their phone because that technology didn’t exist yet.

Knowing those seven things might have saved me a lot of hollow talking and would have pushed me into real action. It also would have saved Jenny and I thousands and thousands of dollars in marriage counseling.

Want a bonus item? Here you go:

8. If your spouse forwarded you this blog post, you’re on this list somewhere. Don’t get mad that your spouse has a hard time supporting you.

Please tweet this:

p.s. To deal with all 8 of those reasons, do the exercises in Do Over.

Hustle

The simple lesson about haters that it took me 10 years to learn.

We all have the same dream.

If we can figure out our thing perfectly, no one will criticize it.

Our photos will not be criticized.

Our business will not get a negative review.

Our book will skate through Amazon with nothing but 5-stars.

Maybe deep down you know that is impossible, but on some level, when you sit down to create, a small voice pipes up:

“Don’t share something publicly until it’s so good that no one can criticize it.”

That simple sentence has kept many a book stuck in a laptop, many a business stuck in a head and many a painting stuck in the studio.

But is it possible?

Can you create something that will go completely unscathed? Is criticism an indication you didn’t try hard enough? Is negative feedback a sign you made the wrong thing?

Nope.

How do I know?

Because of blog post #872.

The first 871 blog posts I wrote for a site of mine were satire.

For post 872 I invited a friend to write a funny piece about politics. It didn’t take sides. It didn’t argue for policy. It was lighthearted and silly.

The next day, someone on Twitter told me, “Remember when your site was funny and not all political?”

This really surprised me at the time because I was young and dumb and just acquiring my thick Internet skin. I didn’t understand the game. I thought that there was a way to create something that was untouchable by the talons of the world wide webs.

My blog posts were numbered at the time, so the person who was reading #872 could clearly see that 871 others had come before it. This was not a first time reader, this was a long time reader.

I’m not good at math, but I’m positive that 1 out of 873 posts doesn’t mean that my blog is “all political.”

It was in that moment that I realized the lesson that no matter what you do it will be criticized. Slave away for months. Dot every i and cross every t. It is impossible to create something that everyone will like.

Most people stop right there. They get depressed by that truth and decide to stop creating.

What’s the point? It’s just going to be attacked anyway. I might as well not share anything with anyone.

Quitting at that moment is a mistake because on the other side of this idea is an amazing freedom.

Let’s rewrite the sentence, “No matter what you do, it will be criticized.” The new second half of it should be, “so make sure it’s something you’re crazy about in the first place.”

This isn’t a new idea. Eleanor Roosevelt said, “Do what you feel in your heart to be right, for you’ll be criticized, anyway.” (My heart is a terrible, terrible liar at times so I don’t completely agree with using that as a compass, but the point she was making is very true.)

Some people are going to love what you do. Some are going to hate it.

Every time you make something, this is the reality.

Trying to make 100% of people like your work is not only a silly goal, it’s an impossible one.

When I told the person on Twitter that I disagreed that 1 political post out of 873 means my whole site is political, she apologized. (This was the second time in recorded history that a stranger on the Internet has apologized.)

She said she was having a bad day and took it out on my blog.

Her criticism had nothing to do with the contents of my blog. It wasn’t about me or the guest post.

In order to avoid her criticism, I would have needed to write something that fixed her bad day. Only I didn’t know she existed, which would have made fixing her bad day with the power of my words pretty difficult.

I wish there was a way to avoid criticism. If I knew the secret I could turn it into a course and a webinar and a bunch of digital resources that I sell for $997 today but if you act now I’ll throw in a free 4-page PDF that I’m calling an “e-book.”

If you create anything, you will get criticized. That’s the ticket price for awesome.

Don’t quit.

Let ‘em hate, still create.

P.S.

Life is too long to have a job you don’t love. Build one today with this.